- The brand refresh can be seen both on-air and online at Space's new
URL, Space.ca -
- The new look comes as Space launches new Original Series ORPHAN BLACK
on March 30 at 9 p.m. ET, welcomes back #1 series DOCTOR WHO, and
introduces new programming TOP OF THE LAKE, UTOPIA, and CASTLE -
To tweet this release: http://bit.ly/Z9r78g
TORONTO, March 4, 2013 /CNW/ - With the tagline "It's all around you,"
Space unveiled a fresh new look and feel both on-air and online at the
channel's website, Space.ca, today. The rebranded elements, which include the new tagline and a new
logo, can be seen on everything from signage to on-air promos, and was
designed to reflect the programming strategy for the channel. Engaging
and limitless in its potential use, the brand has been brought back to
Earth, embracing the idea that everyday phenomenal moments and
experiences can be all around you.
With all elements produced by the Bell Media Agency, as of 6 a.m. ET
this morning the Space rebrand became visible on every on-air element
on the channel, including station IDs and disclaimers. Also launching
this morning is a new URL and look for the channel's website, Space.ca. The website's design coincides with Space's new brand presence as the
URL transitions from its previous home at Spacecast.com.
CLICK HERE to download the new logo.
CLICK HERE to view a video sample of the new Space branding.
"Over the past 15 years, Space has delivered engaging and compelling
programming to our viewers, and that goal remains the same," said
Catherine MacLeod, Vice-President, Specialty Channels, Bell Media.
"Through this refreshed design, we're able to give Space a contemporary
look with a universal appeal that can evolve with the programming while
still reflecting the essence of the channel."
"The goal with this rebrand was to move the core idea of the channel out
of outer space and bring it into the world here on Earth. We wanted to
separate it from the old notions of niche sci-fi, and instead celebrate
and embrace the mainstream appeal of genre programming," said Justin
Stockman, Executive Director of Marketing, Specialty Channels, Bell
Media. "This programming is imaginative entertainment that's smart and
sexy, and we wanted the brand to reflect the same contemporary and
trendsetting attitude that our audience possesses. The Bell Media
Agency led by Jon Arklay truly did an outstanding job of bringing this
vision to life."
The extensive campaign surrounding the rebrand will include promotional
support across all of Bell Media's television networks, both on-air and
online, and radio spots on Bell Media Radio stations. Additionally, the
campaign will receive support through ads on YouTube, Twitter, and
Facebook, as well as bus ads in Toronto and Vancouver, and movie
pre-roll support at Cineplex theatres in Toronto, Calgary, and
Vancouver. Space will also take over Yonge and Bloor subway station in
Toronto beginning Monday, March 18, with an extensive campaign
encompassing key programming DOCTOR WHO, FACE OFF, BEING HUMAN, and the
new Space Original Series ORPHAN BLACK.
The Space brand refresh comes as the channel welcomes back its #1 series
DOCTOR WHO on Saturday, March 30 at 8 p.m. ET, followed by ORPHAN BLACK
at 9 p.m. ET. Additional new programming joining the schedule includes
THE NERDIST (Saturday, April 6 at 7 p.m. ET), new scripted dramas TOP
OF THE LAKE and UTOPIA, and CASTLE airing Monday to Friday at 7 p.m. ET
Social Media Links:
Space on Facebook
Space on Twitter
Space is home to phenomenal programming including imaginative dramas,
epic movies, engaging reality series, and the daily entertainment talk
show INNERSPACE, the source for all-things genre - all in high
definition (HD). Also home to upcoming original programs ORPHAN BLACK,
PANIC BUTTON, and BITTEN, Space content is always available at Space.ca, and on Facebook, @SpaceChannel, and other social media platforms. Space is a division of Bell Media,
which is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest
For further information:
Christy Sullivan, Space, 416.384.3624 or firstname.lastname@example.org