MONTREAL, Sept. 17, 2012 /CNW Telbec/ - SourceKnowledge (www.sourceknowledge.com), Canada's largest private video network has seen a consistent growth
of its video streams over last month, from 26 million video streams in
July 2012 to over 70 million video streams in August*.
SourceKnowledge's global reach of a video audience has expanded
steadily to meet growing advertiser demand.
As internet audiences consume more online videos, the viewing of online
video ads is consistently increasing. Coupled with cutting edge video
players and innovative and interactive ad units, advertisers are
enjoying stronger user engagement and brand recall of their message.
SourceKnowledge's video network is meeting the demand for video streams
and offers a wide variety of rich media ad units and campaign
optimization based on CTR (click through rate) and VTR (view through
rate). The development and release this year of SourceKnowledge's
proprietary VAST (Video Ad Serving Template and VPAID (Video Ad API
Definition) Compliant video player allow for consistent delivery of
video ads to targeted audiences on premium long form and short form
video sites. Average completion rate across all publishers and video ad
units was 72% in July and August of this year.
"We are pleased to be able to move quickly and meet the demands of both
advertisers and publishers. We've been in the ad serving business a
long time and serving video ads is an extension of our expertise", says
Hector Pantazopoulos, VP of Business Development and co-founder of
A private video network out of Montreal, Quebec, SourceKnowledge serves
video, rich media and standard display ad units on a network of high
quality U.S and Canadian sites. SourceKnowledge maintains exclusive and
direct relationships with publishers allowing advertisers access to a
curated selection of sites. The SourceKnowledge network is organized
into 3 distinct channels; Vibers, Metro and Family. The Vibers channel targets a growing youth market with interests in music, fashion, gaming
and social networking. The Metro channel reaches urban young adults early in their careers. The Family channel, represents young families interested in buying and furnishing their
first home, cooking for the kids and weekend relaxing.
For further information:
For more information or to request a full media kit please contact Deborah Kilpatrick at email@example.com. 514-935-9419