MONTREAL, Sept. 26, 2012 /CNW Telbec/ - SourceKnowledge (www.sourceknowledge.com), Canada's largest private video network has launched a new rich media
unit, the Pushdown. The ad unit is the Standard IAB size of 970x90 and
expands to 970x415.
The Pushdown is an above-the-fold, user-initiated expanding ad designed
to engage user interest. Video elements developed in rich media are
incorporated in the Pushdown to help brands engage with users through
interactive content. The ad unit's large size facilitates creativity by
giving advertisers more space to develop their message.
"Advertisers have in fact seen a boost in user engagement with the use
of the Pushdown unit," says Hector Pantazopoulos, VP of Business
Development and co-founder of SourceKnowledge. SourceKnowledge's video
Pushdown delivered on the SourceKnowledge Network has a 64.2%*
completion rate and has quickly become a favorite with advertisers. A
recent study shows that users are 164% more likely to engage with a
Pushdown than with a regular banner.**
"By expanding its stable of rich media ad units with the video Pushdown,
SourceKnowledge continues to ensure advertisers that their brand's
story gets told with the best and latest digital vehicles," says Hector
Pantazopoulos. The video Pushdown is currently served only on long form
and short form premium content within the SourceKnowledge network.
A private video network in Montreal, Quebec, SourceKnowledge serves
video, rich media and standard display ad units on a network of high
quality U.S and Canadian sites. SourceKnowledge maintains exclusive and
direct relationships with publishers allowing advertisers access to a
curated selection of sites.
**"5 ad formats that make a difference for your brand", a MediaMind
study published on February 23rd 2012
For further information:
or to request a full media kit please contact Deborah Kilpatrick at firstname.lastname@example.org.