The addition of two comScore ranked video sites add 6 million video
views a month to the SourceKnowledge ad network
MONTREAL, Feb. 13, 2012 /CNW Telbec/ - SourceKnowledge (www.sourceknowledge.com), Canada's best source for premium inventory, announced today that it
will exclusively represent Canadian video inventory on the DigiMogul
flagship sites Gorillaleak.com and Directorslive.com. Adding
Gorillaleak and Directorlive's to SourceKnowledge's network brings its
overall reach to 14 million unique Canadian users. Specifically, the
two sites will add 6 million monthly video plays to SourceKnowledge's
Vibers and Metro channels targeting Canadians 18-24 years old and 25-34
years old respectively.
Online music video site Gorillaleak.com (www.gorillaleak.com) hosts up-to-date music videos and the latest news from the music
industry. Gorillaleak attracts 1.8 million unique visitors monthly in
Canada, accounting for 5.5 million page views. Directorslive.com (www.directorslive.com) draws 2.3 million unique visitors in Canada, offers movie news, short
film, and self produced videos to an audience of film buffs of all
ages. 45% of its audience is comprised of people under 34 year olds. It
totals 5.4 million page views each month.*
"Gorillaleak and Directorslive are strong additions to both our Vibers
and Metro channels," said Hector Pantazopoulos, VP and Co-founder of
SourceKnowledge. "Both sites are high quality, and have original
content and a loyal viewership. We're very excited about this
partnership because Canadian brands will now be able to reach this
coveted demo in a unique and authentic way."
Kelly Winger, VP of Sales and Business Development from DigiMogul added,
"We're excited to be working with SourceKnowledge to deliver innovative
video ad products. We offer a unique and highly engaged audience for
Canadian advertisers and SourceKnowledge has strong advertiser
relationships and the type of cutting edge ad serving our users expect.
We are looking forward to building out our Canadian presence with
SourceKnowledge and seeing our users interact with the brands. "
A media placement agency out of Montreal, Quebec, SourceKnowledge serves
video, rich media and standard display ad units on a network of high
quality US and Canadian sites. SourceKnowledge maintains exclusive and
direct relationships with publishers allowing advertisers access to a
curated selection of sites. The SourceKnowledge network is organized
into 3 distinct channels; Vibers, Metro and Family. The Vibers channel targets a growing youth market with interests in music, fashion, gaming
and social networking. The Metro channel reaches urban young adults early in their careers. The Family channel, represents young families interested in buying and furnishing their
first home, cooking for the kids and weekend relaxing.
DigiMogul is the principle digital network of entertainment and
information driven sites that appeal to an audience of pop culture
enthusiasts, trendsetters, innovators and influencers across the U.S
and worldwide. The Digital Mogul Network features engaging and
enlightening content that provides a unique online experience,
consistently drawing attentive viewers who are waiting to be inspired.
This gives them the advantage of a diverse perspective while
maintaining a network of discriminating viewers. Ultimately, DigiMogul
exemplifies a strong commitment to offering the best service to their
publishers, the greatest value to advertisers and a lasting impression
on their audience.
*Number internal Reporting and via Quantcast.com
For further information:
or to request a full media kit please contact Lindsay Holesh at Lindsay@sourceknowledge.com. 514-935-9419