Flagship smartphone Xperia™ Z available now in stores
Xperia™ Tablet Z globally available from Spring 2013
Largest Marketing campaign to date to support Xperia™ portfolio
BARCELONA, Spain, Mobile World Congress, Feb. 25, 2013 /CNW/ - In an address earlier today, Sony Mobile Communications ("Sony Mobile") reinforced its commitment to the premium smartphone and
tablet segments. Kazuo Hirai, President and CEO of Sony Corporation,
and Kunimasa Suzuki, President and CEO of Sony Mobile Communications
and EVP, Corporate Executive Officer of Sony Corporation, restated the
importance of mobile to Sony's overall strategy and declared Sony's
intention to further enhance the premium mobile segment. Additionally,
Sony Mobile announced that the highly anticipated Xperia Tablet Z will
be available globally, and that its award-winning flagship smartphone,
Xperia Z, is available now across 60 countries.
"In the past year we have worked hard to integrate mobile into the heart
of the Sony business and placed all our Android smartphones and tablets
under a single brand - 'Xperia'," said Kazuo Hirai, President and CEO
of Sony Corporation. "It is a premium brand with a consistent user
experience across every device and a great example of what we can
achieve as 'One Sony'."
The introduction of the Xperia Z and the Xperia Tablet Z feature Sony's
unique technology, content and applications that are ideally suited to
fit it every aspect of people's lives - whether watching the latest
movies on the web, capturing those special moments, listening to their
favourite music or playing games on the go.
"2013 will be a breakthrough year for Sony in the mobile sector. We are
delivering on our objective to combine the best of Sony for an
outstanding user experience," said Kunimasa Suzuki, President and CEO
of Sony Mobile Communications. "Sony Mobile's Xperia products and
content applications are designed around what consumers want and this
approach is inherent in Sony's DNA. We continue to set ourselves apart
from the competition by creating products and services that only Sony
Xperia Z has already received positive endorsement from a host of
operators, and following strong support in the Japanese domestic
market, it also looks set to follow suit globally with the widest
operator ranging to date.
"Xperia Z and Xperia Tablet Z offer consumers a unified and consistent
cross-device user experience with premium specifications and the best
of Sony technology," said Kaoru Kato, President and Chief Executive
Officer of NTT DOCOMO. "The response to Xperia Z from our customers
since launch has been incredibly positive. We highly recommend this
smartphone to our customers. We are delighted to learn that both
products will be available globally allowing others to benefit from
Sony's premium mobile entertainment experiences."
Sony is showcasing its latest premium Xperia Z smartphone, and its
market variant Xperia ZL, and Xperia Tablet Z at Mobile World Congress.
These products epitomise the technical expertise and innovation of the
Sony brand culminating in the most advanced smartphone and tablet
offerings and with the largest range of dedicated NFC-enabled products.
Xperia™ Z smartphone available now worldwide:
The award-winning, flagship Xperia Z and its market variant Xperia ZL - unveiled at CES in January - are now
on sale worldwide.
They have received the widest ranging of any Sony smartphone to date
with over 140 sales channels in more than 60 countries across the
Both products share a complementary design to Xperia Tablet Z including
a consistent Sony user experience.
Xperia™ Tablet Z global availability from Spring:
The Xperia Tablet Z is the world's slimmest LTE tablet and will be available globally from
Featuring a vivid 10.1" HD Reality Display powered by Mobile BRAVIA
Engine 2 that is both water-and dust resistant for the best ever
viewing experience matched with S-Force Front Surround 3D, and Clear
The Xperia Tablet Z has superior camera capability with "Exmor R for
mobile", One-touch function, battery STAMINA mode, and Sony's media
applications for photo, music, and movies on the go.
Most ambitious marketing campaign to date: "Experience the best of Sony
in a Smartphone": At today's Mobile World Congress, Sony Mobile unveiled its new
integrated marketing campaign for its Xperia smartphones. The
integrated campaign will be deployed in more than 20 markets across TV,
print, digital, out of home and retail from March 2013.
The creative execution reminisces about Sony's much loved products and
the campaign reflects the unique consumer experiences that only Sony
can deliver. It looks back at iconic moments in history and fast
forwards to the innovation that Sony delivers today. To view Sony
Mobile's new television commercial, please visit: www.youtube.com/watch?v=9Pp7nDmb5K4&hd=1
Visit us at Mobile World Congress:
To experience Sony's range of products, content and experiences
first-hand, visit the Sony stand 6D10 located in Hall 6 of the Gran Via
at Mobile World Congress in Barcelona, Spain.
About Sony Mobile Communications
Sony Mobile Communications is a subsidiary of Tokyo-based Sony
Corporation, a leading global innovator of audio, video, game,
communications, key device and information technology products for both
the consumer and professional markets. With its music, pictures,
computer entertainment and online businesses, Sony is uniquely
positioned to be the leading electronics and entertainment company in
the world. Through its Xperia™ smartphone portfolio, Sony Mobile
Communications delivers the best of Sony technology, premium content
and services, and easy connectivity to Sony's world of networked
entertainment experiences. For more information: http://www.sonymobile.com
Sony "make.believe" is a trademark or registered trademarks of Sony
Corporation. "Xperia" is a trademark of Sony Mobile Communications AB.
All other trademarks or registered trademarks are the property of their
SOURCE: Sony Mobile Communications
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General Press: +44(0)208-762-5858