Agreement Marks First International Expansion For Smithsonian Channel
New Network To Feature Smithsonian Channel's Critically-Acclaimed and
NEW YORK AND TORONTO, July 15, 2013 /CNW/ - Smithsonian Networks, a
joint venture between Showtime Networks Inc. and the Smithsonian
Institution, and Blue Ant Media are partnering to launch Smithsonian Channel in Canada this fall. This marks Smithsonian Channel's first expansion
into an international market. The HD channel will feature an extensive
assortment of exclusive content for broadcast, digital and mobile
platforms. The announcement was made today by Michael MacMillan, CEO
Blue Ant Media and Tom Hayden, President of Smithsonian Channel.
Smithsonian Channel "brings amazing to life" with award-winning
programming - largely inspired by the assets of the world's largest
museum complex - that entertains, educates and inspires. Program genres
include air and space, science and nature, pop culture and history.
Smithsonian Channel travels beyond the ordinary to reveal a vast scope
of exciting stories and experiences to fuel the curiosity in all of us.
"Our agreement with Smithsonian Channel allows one of the most unique
U.S. television networks to provide the Canadian market with
programming that we feel our viewers will really respond to," said
MacMillan. "This channel will be a significant addition to our premium
high definition specialty television services as we continue to build a
strong, independent media company."
"Partnering with Blue Ant Media to bring the Smithsonian Channel to
Canada is something we could not be more pleased with," said Hayden.
"We are excited to bring our entertaining brand of storytelling to a
new international audience."
"Smithsonian Channel is one of the fastest growing channels in America
and we anticipate considerable interest for this brand in the Canadian
market," said Raja Khanna, CEO Television and Digital, Blue Ant Media.
"Audiences can expect to have Smithsonian Channel's distinct, quality
programming across all platforms when we launch this fall."
"Smithsonian Channel will carry a robust selection of exclusive titles
with new content being added regularly to provide our viewers with the
very best programming," said Vanessa Case, EVP Programming, Blue Ant
Media. "We intend on making this a uniquely Canadian offering by
building on the outstanding programming provided by our partner."
Premium specialty channel eqhd will rebrand to Smithsonian Channel this
fall and will be available throughout Canada through all major
distribution partners. The Canadian channel will also make mobile
applications available to Canadians. Smithsonian Channel's mobile apps
in the US for iOS and Android platforms have been downloaded over 1
million times. Smithsonian Channel in Canada will complement the Blue
Ant Media premium, commercial-free brands Oasis HD, HIFI and radX.
Blue Ant Media is a privately held integrated Canadian media company that creates and
distributes great content in lifestyle, travel, documentary, music and
entertainment categories. The company owns specialty channels Bold,
Travel+Escape, Bite TV, and AUX TV along with four premium,
commercial-free channels Oasis HD, HIFI, eqhd, radX and their companion
websites. Blue Ant Media's digital publishing division produces daily
content for its web and mobile sites, AUX Magazine, a monthly music
tablet magazine and recently launched Travel+Escape Magazine, a monthly
travel tablet magazine. Producing over 400 hours of original content,
Blue Ant Media develops both in house programming and co-productions
with international partners. Blue Ant recently acquired Cottage Life
Media, publishers of Cottage Life, Cottage, and Outdoor Canada and
producers of the Spring & Fall Cottage Life consumer shows. Cottage
Life, a national television channel will be launching this fall. Blue
Ant Media was named Marketing Magazine's 2012 Media Player of the Year. BlueAntMedia.ca Follow us on: Twitter / Linked in
ABOUT SMITHSONIAN CHANNEL
Smithsonian Channel is owned by Smithsonian Networks, a joint venture
between Showtime Networks Inc. and the Smithsonian Institution. Its
programs are largely inspired by the assets of the world's largest
museum complex. Smithsonian Channel features award-winning original
documentaries, series, and groundbreaking programs highlighting
America's historical, cultural and scientific heritage. Smithsonian
Channel brings the American experience home in high definition and
Dolby Digital 5.1 and is available to customers of DirecTV, Comcast,
Time Warner Cable, Charter Communications, Cablevision, Verizon, AT&T,
and more. Learn more at www.smithsonianchannel.com.
SOURCE: Blue Ant Media
For further information:
Director Marketing & Communications
Blue Ant Media
Josh Gross Director, Corporate Communications