SLEEKER BEERS - Cool Beer Brewing Company Launches Beers in Rexam SLEEK® Cans

Stonewall Light and Millennium Buzz Now Available in Unique Package

TORONTO, July 16, 2013 /CNW/ - Cool Beer Brewing Co. Incorporated

One of Ontario's fastest growing regional breweries, Cool Beer Brewing Company, has launched two of its flagship beers - Stonewall Light and Millennium Buzz - in distinctive SLEEK® cans from Rexam.

Rexam's SLEEK cans contain the same amount of beer as regular 355mL cans but the SLEEK cans are thinner, taller and, well…SLEEKER. Cool Brewery carefully chose Rexam's SLEEK cans because the unique size and shape makes them stand out from regular beer cans.

"Cans are one of the fastest growing segments in the Canadian beer market," said Andrew Costa, Marketing Manager for Cool Brewery. "We have been very patient to choose a very unique can to properly present and pour our affordable award winning beers. Rexam's distinctive SLEEK can allows our beers to pour more fluidly and our customers say they prefer the feel of the SLEEK can in their hands. We wanted a beer can that was different from the other breweries and Rexam delivered" he concluded.

Cool Brewery will also benefit from the advantages aluminum beer cans deliver such as durability, portability and UV barrier protection to preserve freshness. In addition, cans have a recycle rate of more than double other beverage packages.

Rich Grimley, president and CEO, Rexam BCNA, says the SLEEK can is a great choice to broaden retail appeal for Cool Beer. "Our 355mL SLEEK can is the perfect packaging solution, enabling the brand to attract attention on store shelves with colorful, reflective graphics while delivering superior recycling, filling, distribution and retail display economics."

Cool's Millennium Buzz beer is the only all natural hemp beer in Canada and is brewed with British Columbia's finest hemp, Alberta dark roasted malts and choice German hops.  Stonewall Light is a refreshing all natural light lager adding a hint of lime to balance the fruity crisp and clean taste. Both beers have won numerous medals in the Canadian and Ontario Brewing awards and are available throughout Ontario.

About Cool Beer
Cool Beer Brewing Co. Incorporated is a regional brewery founded by Bobby Crecouzos in 1997.  Cool initially focused on selling draught beer to the restaurant trade but expanded to serve Ontario LCBO and Beer Stores by introducing unique packages, such as 4 beers for 5 Bucks, 275 mL clear bottles and SLEEK 355mL cans.  Cool's mission is to brew award winning, high quality, affordable, refreshing beers for the everyday beer drinker.  Cool's Millennium "Buzz" beer is the only all natural Hemp Beer in Canada. Visit Cool at www.coolbeer.com

About Rexam
Rexam is a global consumer packaging company. We are one of the leading global beverage can makers and a major global player in rigid plastic packaging for healthcare applications. We are business partners to some of the world's most famous and successful consumer brands. Our vision is to be the best global consumer packaging company.

We have 67 plants in 24 countries and employ 11,100 people. Our sales from ongoing operations in 2012 were in the region of $7 billion. Rexam is a member of the FTSE 100 and its ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. For further information, visit www.rexam.com

Image with caption: "Cool Brewery, one of Ontario's fastest growing regional breweries, has launched two of its flagship beers - Stonewall Light and Millennium Buzz - in distinctive SLEEK(R) cans from Rexam. (CNW Group/Cool Beer Brewing Co.)". Image available at: http://photos.newswire.ca/images/download/20130716_C7115_PHOTO_EN_28979.jpg

SOURCE: Cool Beer Brewing Co.

For further information:

Andrew Costa
Marketing Manager, Cool Brewery
Phone (416) 255-7100 (ext 255)
E-mail : andrew@coolbeer.com

Greg Brooke
Rexam
Phone (773) 399-3362
E-mail: greg.brooke@rexam.com

Profil de l'entreprise

Cool Beer Brewing Co.

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