Virgin Mobile RE*Generation will help at-risk and homeless youth get
TORONTO, Sept. 9, 2014 /CNW/ - Empowering a generation to help its own
and supporting at-risk and homeless youth has been at the heart of
Virgin Mobile Canada's pro-social initiative since its creation in
Last night at an exclusive Arkells concert, Virgin Group Founder Sir
Richard Branson unveiled Virgin Mobile RE*Generation's bold new focus,
partners and amped-up programs that will help at-risk and homeless
youth develop skills they need to get and keep jobs. Virgin Mobile
RE*Generation is committed to helping 450 young people find jobs in the
next three years.
"Right now 225,000 Canadian youth are not in school and aren't employed.
Without the right skills or opportunities, youth could slip into the
cycle of homelessness," says Sir Richard Branson, Virgin Group Founder.
"Virgin Mobile RE*Generation isn't looking for a temporary fix, we need
a long-term solution! Receiving skills-training and long-term
employment opportunities will make a lasting impact to the lives of
Virgin Mobile RE*Generation has teamed up with CivicAction and Social
Capital Partners to raise awareness about how Canadians can help youth
find and keep jobs. Investments will be made in programs that provide
at-risk and homeless youth with the in-demand skills employers are
looking for in IT, digital print, food services and construction
industries. These programs will be managed by leading youth-serving
groups including NPower Canada, Eva's Phoenix, Threshold School of
Building, Wood's Homes and Broadway Youth Resource Centre.
To provide Virgin Mobile Members and Canadians with the opportunity to
get involved and make an impact in the lives of at-risk and homeless
youth, Virgin Mobile has turned up the dial on two existing Virgin
Mobile RE*Generation programs.
For the first time ever, Virgin Mobile and Samsung Canada have announced
that four phones from the GALAXY family of devices will help do some
good. The Samsung GALAXY S3 and Samsung GALAXY S4, along with the
upcoming Samsung GALAXY Alpha, will join the Samsung GALAXY S5 as part
of the new RE*Generation Phone Family. Starting today, a portion of
sales for each of these phones purchased in Canada from Virgin Mobile
will be donated to Virgin Mobile RE*Generation to help at-risk and
homeless youth gain employment. Donation amounts include:
$15 from the Samsung GALAXY S5 and Samsung GALAXY Alpha
$10 from the Samsung GALAXY S4
$5 from the Samsung GALAXY S3
"The Virgin Mobile RE*Generation movement is incredibly important to
Samsung Canada, which is why we are so proud to partner with Virgin
Mobile for the sixth year in a row," said Paul Brannen, executive vice
president, mobile solutions, Samsung Canada. "This year we are excited
to expand our RE*Generation devices to now include four great phones
from our GALAXY family - making it even easier for Virgin Mobile
Members to do some good. With programs like this, we can continue to
empower Canadians to lend a hand and make a lasting change within their
Virgin Mobile is also cranking the music for a good cause to host a
holiday RE*Generation benefit concert. This news is so fresh that
you'll need to stay tuned for more details.
"We wanted to offer more Members and Canadians the opportunity to make
an impact in the lives of at-risk and homeless youth," says Joseph
Ottorino, managing director, Virgin Mobile Canada. "The new and
expanded RE*Generation phone program and benefit concert provide the
perfect opportunity for more people to do some good."
Ready to join the movement? Head to www.virginmobile.ca/regen to learn more about the cause and other opportunities to get involved
in helping at-risk youth.
About Virgin Mobile RE*Generation
In 2008 Virgin Mobile RE*Generation was created to empower a generation
to help its own and support at-risk and homeless youth. This movement
is committed to helping at-risk and homeless youth across the country
get the skills they need to find and keep jobs. To date, more than $2.5
million has been raised and dispersed to leading youth-serving agencies
across the country from programs such as Change For A Dollar, Text to
Donate, the RE*Generation phone and ongoing benefit concerts.
Join Virgin Mobile RE*Generation to help youth emerge from the cycle of
homelessness. Visit www.virginmobile.ca/regen for more information.
About Virgin Mobile Canada
At Virgin Mobile, you're not a customer, you're a Member and "Members
Get" exclusive deals from awesome brands, a shot at VIP access and
one-of-a-kind experiences to events in Canada and around the world.
That's on top of super-hot smartphones on ridiculously-fast LTE speeds
and plans with loads of extras built right in! Virgin Mobile Members
and Canadians can do some good in their local communities by helping
empower at-risk and homeless youth in Canada with Virgin Mobile RE*Generation.
Wanna hook up? There are loads of ways, head online or call 1-888-999-2321 to get in the know. Get personal with Virgin
Mobile Canada on Facebook, Twitter, Instagram or Pinterest.
About Samsung Electronics Canada
Samsung Electronics Canada is a global leader in technology, opening new
possibilities for young minded consumers everywhere through innovation,
stylish design and premium experiences. Through relentless innovation
and discovery, Samsung is transforming the worlds of TVs, smartphones,
tablets, PCs, cameras, home appliances, printers, LTE systems, medical
devices, semiconductors and LED solutions. As a result, Samsung has
become a true leader in the technology industry. In 2013, Samsung was
ranked #8 in the Interbrand 100 Best Global Brands while the Canadian
arm was named as one of Strategy Magazine's 2013 Brands of the Year and
Marketing Magazine's 2012 Top 10 Marketers of the Year in Canada.
Globally, Samsung employs 286000 people across 80 countries with annual
sales of US$216.7 billion.
To discover more, please visit www.samsung.com
Follow Samsung Canada at facebook.com/SamsungCanada or on Twitter @SamsungCanada
Image with caption: "Virgin Group Founder Sir Richard Branson (left) and Virgin Mobile Canada Managing Director Joseph Ottorino (right) unveil how Virgin Mobile RE*Generation will help at-risk and homeless youth get jobs at the Virgin Mobile MOD Club on Monday, September 8th. (CNW Group/Virgin Mobile Canada)". Image available at: http://photos.newswire.ca/images/download/20140909_C8769_PHOTO_EN_42697.jpg
Image with caption: "Virgin Group Founder Sir Richard Branson shares Virgin Mobile RE*Generation's new focus on helping at-risk and homeless youth develop skills to find and keep jobs. (CNW Group/Virgin Mobile Canada)". Image available at: http://photos.newswire.ca/images/download/20140909_C8769_PHOTO_EN_42699.jpg
SOURCE: Virgin Mobile Canada
For further information:
Sheryl Davey Kerametlian,
Virgin Mobile Canada