Shopbop Launches Workwear Boutique

NEW YORK, Jan. 30, 2012 /CNW/ - Shopbop.com, an established resource for casual and festive essentials, launches Workwear Boutique, a modern alternative to professional attire. The product mix is inspired by the need for versatile pieces that can be styled for work, and then restyled for a night out.

Within the Workwear Boutique, customers will be able to click their way through an edited selection of suiting, tailored separates, power dresses, shoes and accessories to put together an entire look, either shopping by outfit or by item.

In keeping with the Shopbop mission to present not just what to wear, but how to wear it, the boutique presents: interchangeable suiting separates that can be mixed with each other, or with the pieces already in your closet, styling tips for casual Friday, and the Ultimate Closet of the must have essentials for our working girl.

"We believe there is a real void in the market for the customer who loves style, but needs to look professional at work. The Workwear Boutique offers our unique perspective on how to dress for work. It is a curated selection of the pieces that are appropriate for the office, without compromising individual style."

-Melissa Gellman Weiss, Vice President, Global Marketing and Strategy

About Shopbop: Shopbop.com is the daily destination for the fashion you love, and the style you have yet to discover. It is the leading women's fashion online boutique worldwide and the premier online shopping destination for luxury and contemporary fashion. Working with over 400 international brands, Shopbop.com offers women globally, a selective and nuanced fashion forward assortment of ready to wear and accessories from emerging and internationally established collections.

For more information please contact:
Coline Choay Coline.Choay@shopbop.com

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(Logo: http://photos.prnewswire.com/prnh/20111121/NY09817LOGO )

SOURCE Shopbop

For further information:

http://www.shopbop.com

http://photos.prnewswire.com/prnh/20111121/NY09817LOGO


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