BERLIN AND BARCELONA, Spain, Feb. 22, 2013 /CNW/ - The fanfare entrance
into the market of smartphones is hardly breaking news, but
eyebrow-raising figures show how Germany is next up for the app-fed
mobile data revolution.
After a 7.8% fall in mobile phone sales overall in 2011, smartphones
have been almost single-handedly responsible for a surging revival that
has seen an 8.6% increase in sales in 2012 and promises a 9.3% increase
Dealing with this changing media will be a key issue at the forthcoming
Mobile World Congress in Barcelona, where Germany Trade and Invest will be informing visitors on Germany's changing market.
"There will be nearly 30 million smartphones in circulation in Germany
by the end of this year," said Julia Oentrich, Manager of Information
and Communication Technologies at Germany Trade and Invest.
"This is close to the number having doubled within three years."
According to the Federal Association for Information Technology,
Telecommunications and New Media (BITKOM), 81% of the phones in
circulation in Germany will be smartphones by the end of 2013, with 96%
of the revenue coming from smartphone usage.
But while phones are on the increase, talking time isn't. Chatting to
one's chums is an increasingly smaller part of the revenue from mobile
phones, falling by 7 and 4% in 2011 and 2012 respectively. Usage of
phones for data services balances this out. There will, says BITKOM, be
a 9.4 billion Euro turnover in mobile data services in 2013.
"Where Germany is set to leave its mark is in the data services,"
"Apps like the Berlin-born EyeEM, which recently overhauled Instagram as
most popular photo-sharing app, illustrate how active German companies
are becoming in the industry."
Germany Trade & Invest is the foreign trade and inward investment promotion agency of the
Federal Republic of Germany. The organization advises foreign companies
looking to expand their business activities in the German market. It
provides information on foreign trade to German companies that seek to
enter foreign markets.
SOURCE: Germany Trade and Invest
For further information:
Germany Trade & Invest