Broadcaster Continues to Lead Industry Growth
Home of the Most Top 20 Non-Sport Specialty Shows
For photography, please visit: www.shawmediatv.ca
TORONTO, Jan. 23, 2012 /CNW/ - Shaw Media rang in the New Year on a high, celebrating a successful fall 2011
across its specialty services and outpacing the competition with
impressive 4% growth amongst key A25-54 and W25-54 demographics*.
With final numbers now confirmed it's clear that more viewers continued
to turn to Shaw Media's specialty channels for top notch programming,
with 13 of 18 channels recording year over year growth this past fall.
With 10% growth over last year, HGTV achieved the highest rate of growth against all top 10 specialty
channels for W25-54. Meanwhile, during the week of December 26, History Television, the number one entertainment specialty channel, and Showcase achieved their highest average weekly audiences on record (V2+ and
Similar strength was seen across the rest of the services as Shaw Media
dominated the top 10 digital channel ranker with seven of the top 10 channels among A25-54 and six of the top 10 for W25-54***. National Geographic and Action held strong in the number one and two slots as the top ranked digital channels for A25-54, and National Geographic continues to be the only digital channel to sit in the top 20 across
all specialty channels for multiple demos.
"Shaw Media's steadfast commitment to bringing Canadians the most
riveting content across our specialty channels has resulted in exciting
success and growth in 2011," says Barbara Williams, SVP, Content, Shaw
Media. "We've established a strong reputation within the television
landscape and focus to maintain our stride as we enter a new year."
The broadcaster's highly sought-after content accounted for the highest
number of top performing shows with a jaw-dropping 10 of the top 20 non-sport specialty shows among A25-54. History Television had an unstoppable season with Pawn Stars, American Pickers, Ice Road Truckers, Swamp People and American Restoration taking four of the top 10 and eight of the top 20 show spots for A25-54 and five of the top 20 among W25-54. Showcase's original runaway hit Lost Girl was the second most watched specialty serial drama for A25-54 and W25-54. Food Network's exciting new season of Next Iron Chef, was a top 10 show for W25-54 and top 20 for A25-54.
About Shaw Communications Inc.
Shaw Communications Inc. is a diversified communications and media
company, providing consumers with broadband cable television,
High-Speed Internet, Home Phone, telecommunications services (through
Shaw Business), satellite direct-to-home services (through Shaw Direct)
and engaging programming content (through Shaw Media). Shaw serves 3.4
million customers, through a reliable and extensive fibre network. Shaw
Media operates one of the largest conventional television networks in
Canada, Global Television, and 18 specialty networks including HGTV
Canada, Food Network Canada, History Television and Showcase. Shaw is
traded on the Toronto and New York stock exchanges and is included in
the S&P/TSX 60 Index (Symbol: TSX - SJR.B, NYSE - SJR). For more
information about Shaw, please visit www.shaw.ca.
BBM Canada PPM data
8/30/10-1/2/11; 8/30/11 - 1/2/12
(Competitor rate of growth over F'10: Bell Media, -3%; Rogers,+3%;
Corus, -7% )
8/28/06-8/30/09 BBM-Nielsen Meter data
8/31/09-1/1/12 BBM Canada PPM data
Total Canada, M-Su, 2a-2a
Source *** and remainder:
BBM Canada PPM data
8/30/11 - 1/2/12
SOURCE Shaw Media
For further information:
For media inquiries, please contact:
Publicity Manager, Lifestyle Channels, Shaw Media