The world's leading dance event is coming to Toronto's Rogers Centre on
June 1, 2013
TORONTO, March 1, 2013 /CNW/ - On June 1, 2013, Bud Light will
revolutionize what it means to party in Canada by bringing Sensation -
the world's leading dance event - to Toronto for its Canadian debut.
Bud Light presents Sensation will light up the Rogers Centre for more
than 30,000 fans.
"Bud Light presents Sensation will give Canadians the chance to light it
up in a way that they've never done before," said Todd Allen, Brand
Director for Bud Light. "The Canadian clubhouse music scene has been
building momentum for some time. Bud Light saw an opportunity to bring
an event of this caliber to Canada - we want to inspire Canadians to
share in something they will never forget."
Since its inception in the Netherlands in 2000, Sensation has taken the
global clubhouse music scene by storm. More than 70 shows in over 20
countries have attracted more than one million attendees with premier
DJs. The undersea-themed extravaganza The Ocean of White will be the
debut Canadian show.
"The Ocean of White is a wondrous world of nocturnal sea life where
flames shoot from the ceiling, acrobats rappel down from the roof,
giant jellyfish hover above the dance floor and carnival floats part
the crowds. It's an immersive experience unlike anything Canada has
seen before," said Michael Hekking, commercial director of Sensation.
Bud Light presents Sensation will adhere to the all-white dress code
that marks every Sensation event. This tradition was, sadly, born from
a tragic event. Miles Stutterheim, brother of Sensation founder Duncan
Stutterheim and a close friend of the Sensation crew, died in a car
accident in 2001. All visitors were informally asked to dress in white
for that year's show and more than 80% of the visitors adhered to this
tribute. This marked the birth of the well-known Sensation dress code
as we know it today.
Tickets go on sale on Friday, March 8 at 10 a.m. ET through Ticketmaster
at www.ticketmaster.ca and www.sensation.com or by calling 1-855-985-5000†. More information about Bud Light presents Sensation is available at www.sensation.com and www.budlight.ca/sensation. The online conversation can be followed on Twitter via
For a glimpse into Bud Light presents Sensation, fans are encouraged to
check out http://youtu.be/LymyWeeRG2A that hints at what's in store.
Media interested in attending can apply for accreditation at http://www.mediaaccreditation.ca/
The organization behind Sensation is ID&T - also known for its
award-winning festival Tomorrowland. ID&T founded Sensation in
Amsterdam in 2000, and since then, millions of people around the world
have experienced one of the most spectacular dance and music phenomena
in the world. While Sensation's reputation has grown, the music has
evolved and taken on its own style - not just about booking the biggest
name DJs, but about choosing the people who can make Sensation the best
event possible, and play the most cutting edge music of today and
tomorrow. For additional information, visit www.sensation.com
About Bud Light
Bud Light has been brewed in Canada since 1986. The Bud Light brand
expanded with the introduction of Bud Light Lime in 2009, Bud Light
Lime Mojito in 2012 and new Bud Light Platinum, launched in 2013. Bud
Light is committed to bringing unique events to life through music,
sports and shared experiences. Bud Light is brewed using the finest
malted barley and premium hops imparting a unique clean aroma and crisp
smooth finish. For more information, visit www.budlight.ca or Facebook.com/BudLightCanada.
About Live Nation Entertainment:
Live Nation Entertainment is the world's leading live entertainment and
ecommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Artist Nation and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world's top five
ecommerce sites, with almost 27 million monthly unique visitors. Live
Nation Concerts produces over 22,000 shows annually for more than 2,300
artists globally. Artist Nation is the world's top artist management
company, representing over 250 artists. These businesses power Live
Nation Network, the leading provider of entertainment marketing
solutions, enabling nearly 800 advertisers to tap into the 200 million
consumers Live Nation delivers annually through its live event and
digital platforms. For additional information, visit www.livenation.com/investors.
†Must be 19 years of age or older to attend and white attire is
SOURCE: Bud Light Sensation
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