RICHMOND HILL, ON, May 13, 2013 /CNW/ - Today SEIU Healthcare, Canada's
largest Healthcare union, launched a province-wide ad campaign designed
to showcase the "Heart of Healthcare" SEIU's 50,000-plus members across
Ontario. They're the frontline healthcare workers who provide direct
care to people in virtually all settings, and who work attentively
behind the scenes to keep the healthcare system running smoothly and
The "Heart of Healthcare" campaign involves a series of television,
radio, newspaper and transit-shelter ads across Ontario, featuring
actual SEIU Healthcare members interacting with their patients and
"Our members truly are the heart of healthcare," said Sharleen Stewart,
President of SEIU Healthcare. "They are the people who deliver
compassionate care to those who need services every day, and those in
the background whose work is vital to keeping the system running."
Ontario's healthcare system is massive, a complex network of buildings,
technologies, medications, professional and support staff,
infrastructure and providers, all working together to provide a full
range of care. A system that, in one way or another, touches every
single person in the province.
In 2012, healthcare in Ontario was a $44 billion expenditure. That was
40% of the overall provincial budget. Over the last decade, healthcare
costs have risen by 7% every year, significantly exceeding inflation.
Managing these rising costs as Ontario's population ages is one of the
biggest challenges facing the Government of Ontario, no matter which
party is in charge.
"All of us have had to rely on the healthcare system at some point, and
it's in those moments that we need the system to be about fairness and
people," said Stewart. "Our members know this because they're the ones
on the frontlines of the healthcare system every day. They'll tell you
that what they do is about more than just numbers. It's about people."
Stewart emphasized that it's these people and the work they do that
SEIU's ad campaign shows - the commitment, caring and dedication of
SEIU Healthcare members.
"Wisely managing our precious healthcare resources by investing in
front-line healthcare workers will be vital to ensuring the
sustainability and effectiveness of the system, now and in the future,"
said Stewart. "Our ad campaign illustrates this in a clear and
About SEIU Healthcare
SEIU Healthcare, Canada's largest healthcare union, represents more than
50,000 healthcare and community services workers across Ontario. The
union's members work in hospitals, home care, nursing and retirement
homes and community services throughout the province. SEIU Healthcare
has a strong track record of achieving fair wages, benefits and working
conditions for healthcare workers, supporting the training and
development needs of its members, and strengthening standards in the
management and delivery of patient and client care.
SOURCE: SEIU Healthcare
For further information:
or to arrange an interview:
Media Relations Specialist, SEIU Healthcare
Tel: 905-695-1767 x 3123 Cell: 416-809-0699