MONTREAL, Nov. 18, 2013 /CNW Telbec/ - Seevibes, the Canadian leader in
social TV audience measurement, expands beyond its borders with the
acquisition of TvTweet, leader of social television measurement in
France, and announces the opening of an office in France to jump-start
its development in Europe.
"The main goal for Seevibes is to help the media to better monetize the
social network audience. To support this, we've created a standard of
measurement that has already been proven in Canada among the biggest
players in the industry," says Seevibes President and CEO Laurent
Seevibes is Canada's only solution for measuring and analyzing TV's
social media audience. It's primarily intended for television networks,
advertisers, brands and media agencies wishing to build and integrate
their communications around television content. Seevibes helps
advertisers choose the best shows to match their target audience while
enabling television networks to help advertisers access their audience
via social networks.
With its solutions, Seevibes provides a comprehensive analysis of the
Facebook and Twitter audiences of a TV show and to demonstrate their
affinity with a brand, thereby enabling the optimization of a media
plan and promotional projects.
Seevibes and TvTweet: a strategic acquisition
To anchor and jump-start its development in Europe, Seevibes has
acquired the French social TV measurement firm TvTweet. Founded in Bordeaux in 2011, TvTweet is already present in seven
European countries, covering more than 100 prominent media and working
with the biggest names in the industry including Orange, TF1 and NRJ12.
"With the acquisition of France's TvTweet, Seevibes becomes a major
player in Europe and the only one to offer a complete solution, both in
real-time TV show analysis and in performance and audience profiling.
This is a great entry point for addressing countries looking for
monetization and ad targeting solutins for social TV," says Thomas Landspurg, TvTweet founder and new director of technology
Founded in 2011 by Laurent Maisonnave, Seevibes was recognized as one of
nine high-potential startups in Canada and selected to work with
FounderFuel, a startup accelerator. Seevibes quickly became Canada's
leading social TV audience measurement service.
With a database of several thousand TV shows and top 500 brands,
Seevibes offers relevant data to agencies and broadcasters so they can
better understand and transform audience engagement.
Each week Seevibes analyzes and categorizes more than 20 million social
interactions posted by viewers on social media about the shows they
watch. Clients of Seevibes include the majority of broadcasters in
Canada: Quebecor Media, V Interactions, Radio-Canada, CBC, Bell Media
and more.For more information: http://www.seevibes.com
For further information:
514 667-0196, extension 411
Cell: 514 947-7628