OTTAWA, June 4, 2012 /CNW/ - Scouts Canada and Hot Wheels®, today
announced a unique new partnership; joining together to inspire young
children and youth to challenge their imaginations with a formula that
blends creativity, tactile skills and personal accomplishment.
The two-year partnership brings a cool and exciting new component to Scouts Canada's immensely popular Kub Kars and Beaver Buggies, while maintaining the
core values, spirit and integrity of the traditional programs.
Collectively, they encourage young boys and girls to explore their
passion for adventure and discovery in an environment that promotes
creativity, confidence and learning.
"We're thrilled to partner with Scouts Canada on new adventures and experiences that foster confidence and leadership
skills among its national members," said Melissa Chau, Brand Manager,
Hot Wheels. "Together, we look forward to encouraging active play,
cooperation and leadership skills and we're hopeful that we will
inspire Kub Kar and Beaver Buggy rallies with the Hot Wheels model for
success, built not only on speed, competition and performance, but also
on creativity and one's imagination."
Part of the partnership includes the creation of a 'Hot Wheels® Kub Kar
Rally Kit', which will be available in time for next year's area
rallies. The kit will include giveaways and promotional items to help
enhance the event. Downloadable resource materials such as posters,
building and decorating tips, and thank you certificates will also be
available for Kub Kar and Beaver Buggy Programs.
"Our goal is to bring a new dimension to the Kub Kar and Beaver Buggy
programs by partnering with a brand that kids know and love, while
continuing to foster creativity, confidence and learning among youth
across Canada," said Steve Kent, Chief Commissioner and Chair of the
Board of Governors of Scouts Canada. "We feel that partnering with Hot Wheels is a natural fit that will
inspire our young members to challenge their imaginations."
Started in 1978, the Kub Kar program allows Cub Scouts (ages 8-10) to
explore their creativity by designing and building their own Kars and,
with the assistance of mentors, learn how to maximize Kar speed while
meeting the design requirements. Through Kub Kar rallies, youth have
the opportunity meet new friends, gain a sense of achievement and have
fun as they race their Kars against youth from the Cub Scout Packs in
the surrounding area. Building on the success of the Kub Kar program,
Beaver Buggies were later introduced to provide Beaver Scouts (ages
5-7) with the opportunity to develop the same skills.
In addition to the Kub Kar and Beaver Buggy programs, Scouts Canada and
Hot Wheels are working together on new and exciting contests and
events, with the potential for the program to grow and evolve into a
stronger partnership year after year.
Partner introductions and negotiations were handled by TrojanOne.
About Scouts Canada:
Scouts Canada, the country's leading youth organization, has more than
100,000 members nationwide representing every faith and culture. Scouts
Canada groups offer programming in more than 19 languages reflecting
Canada's multicultural landscape and communities. Kids in Scouts have
fun adventures discovering new things and experiences they wouldn't
discover elsewhere. Along the way, they develop into capable, confident
and well-rounded individuals, better prepared for success in the world.
For tens of thousands of children and youth across Canada, Scouts is
the start of something great. For more information visit scouts.ca
Scouts Canada is a not-for-profit organization (Charitable Registration
No. 10776 1694 RR0028) and a member of the World Organization of the
About Hot Wheels® Brand:
Since 1968, Hot Wheels® has been passionate about creating thrilling
vehicle experiences through innovative product and content. Hot Wheels®
began as a line of 16 1:64-scale die-cast vehicles; today, it has
evolved into a true, global lifestyle brand for boys of all ages, with
segments that range from aftermarket parts to licensed apparel to
branded digital content from Team Hot Wheels™, a real-life race crew of
professional drivers performing over-the-top stunts. For consumers to
learn more, visit www.HotWheels.ca and www.Facebook.com/HotWheels.
To download high resolution images please visit http://www.scouts.ca/scouts-canada-and-hot-wheels-photos
SOURCE Scouts Canada
For further information:
For more information regarding Scouts Canada, please contact:
Holmes Creative Communications
Holmes Creative Communications
For more information regarding Hot Wheels, please contact: