Cardholders automatically entered into Scotiabank Hockey Adventure of a
Lifetime contest with every purchase
TORONTO, Oct. 1, 2013 /CNW/ - With the start of the NHL's 2013-2014
hockey season, fans are eager to cheer on their team as they begin the
journey to the Stanley Cup® Final. Scotiabank has announced a new way
for Canadian hockey fans to show love for their team with the ScotiaHockey NHL debit card - a new debit card sporting a choice of their favourite
NHL team logo plus automatic enrollment in the Scotiabank Hockey
Adventure of a Lifetime contest every time they use their card.
"The ScotiaHockey NHL debit card is another way for Scotiabank to enrich the hockey
experience for both our customers and Canadian hockey fans," said Mike
Henry, Scotiabank's Senior Vice President & Head of Retail Payments,
Deposits and Lending. "In addition to our successful ScotiaHockey NHL VISA card introduced last year, the new ScotiaHockey NHL debit card is perfect for hockey enthusiasts looking for a unique
way to show their commitment to their team and the contest gives fans
the chance to win once-in-a-lifetime hockey experiences."
The ScotiaHockey NHL debit card means that loyal fans can show their team allegiance
every time they make a purchase with their card. They can choose from
all 30 NHL team designs to proudly show off their favourite team
colours or opt for the NHL® Shield design.
With every purchase using the ScotiaHockey NHL debit or VISA card, fans are automatically entered into the
Scotiabank Hockey Adventure of a Lifetime contest. The ongoing contest
is a first-of-its-kind offering from a major Canadian financial
institution. Prizes include an all-expense paid trip to the Stanley Cup
Final amongst other grand prize trips to NHL events as well as great
monthly NHL prizes like officially licensed NHL merchandise,
subscriptions to NHL GameCentre LIVETM, game tickets, and gift cards.
"The introduction of the new ScotiaHockey NHL debit card is yet another way we're able to reward our loyal fans
for their dedication and fandom to our game," said Brian Jennings, the
NHL's Chief Marketing Officer. "As the season launches today, we see
this card, in addition to our existing ScotiaHockey NHL VISA card, to function as true badges of honour for fans that want
to express their allegiance for their favourite team."
About the ScotiaHockey™ NHL® debit card
The ScotiaHockey™ NHL® debit card - and its companion card - the ScotiaHockey™ NHL® VISA* Card, allow card holders to pay like a true fan. Fans can choose
from all 30 NHL® team designs, or the NHL® Shield card design, to proudly show off their team colours. Every
purchase on the debit or VISA card equals an automatic entry into the
Scotiabank Hockey Adventure of a Lifetime contest. The contest includes
prizes like an all-expense paid trip to the Stanley Cup® Final, officially licenced NHL® merchandise, subscriptions to NHL GameCentre LIVETM game tickets, and gift cards.
For more information about the ScotiaHockey NHL debit card and the Scotiabank Hockey Adventure of a Lifetime
contest, including full contest rules, visit www.scotiabank.com/nhlcards.
Scotiabank is a leading multinational financial services provider and
Canada's most international bank. With more than 83,000 employees,
Scotiabank and its affiliates serve some 21 million customers in more
than 55 countries around the world. Scotiabank offers a broad range of
products and services including personal, commercial, corporate and
investment banking. In December 2012, Scotiabank became the first
Canadian bank to be named Global Bank of the Year and Bank of the Year
in the Americas by The Banker magazine, a Financial Times publication.
With assets of $743 billion (as at July 31, 2013), Scotiabank trades on
the Toronto (BNS) and New York Exchanges (BNS). For more information
please visit www.scotiabank.com.
Scotiabank is the Official Bank of the NHL®, NHL Alumni™, CWHL,
Vancouver Canucks®, Winnipeg JetsTM, Toronto Maple Leafs®, Ottawa Senators® and the Calgary Flames® whose
home arena is the Scotiabank Saddledome. The Bank also has a
partnership with the Montreal Canadiens®. Scotiabank has a long
tradition of supporting hockey in Canada from local teams and minor
hockey associations to professional players and leagues. Across
Canadian communities from coast to coast, Scotiabank's Community Hockey
Sponsorship Program reaches out to more 4,500 minor hockey teams and
leagues. To find out more about Scotiabank's hockey programs, please
NHL and the NHL Shield are registered trademarks and NHL Face-Off name
and logo are trademarks of the National Hockey League. NHL and NHL
team marks are the property of the NHL and its teams. © NHL 2013. All Rights Reserved.
*Visa Int./Lic. user The Bank of Nova Scotia
For further information:
Jessica Swan, Narrative PR
416-922-2211 ext 3289