Scotiabank launches new ScotiaHockey™ NHL® debit card for hockey fans

Cardholders automatically entered into Scotiabank Hockey Adventure of a Lifetime contest with every purchase

TORONTO, Oct. 1, 2013 /CNW/ - With the start of the NHL's 2013-2014 hockey season, fans are eager to cheer on their team as they begin the journey to the Stanley Cup® Final. Scotiabank has announced a new way for Canadian hockey fans to show love for their team with the ScotiaHockey NHL debit card - a new debit card sporting a choice of their favourite NHL team logo plus automatic enrollment in the Scotiabank Hockey Adventure of a Lifetime contest every time they use their card.

"The ScotiaHockey NHL debit card is another way for Scotiabank to enrich the hockey experience for both our customers and Canadian hockey fans," said Mike Henry, Scotiabank's Senior Vice President & Head of Retail Payments, Deposits and Lending. "In addition to our successful ScotiaHockey NHL VISA card introduced last year, the new ScotiaHockey NHL debit card is perfect for hockey enthusiasts looking for a unique way to show their commitment to their team and the contest gives fans the chance to win once-in-a-lifetime hockey experiences."

The ScotiaHockey NHL debit card means that loyal fans can show their team allegiance every time they make a purchase with their card. They can choose from all 30 NHL team designs to proudly show off their favourite team colours or opt for the NHL® Shield design.

With every purchase using the ScotiaHockey NHL debit or VISA card, fans are automatically entered into the Scotiabank Hockey Adventure of a Lifetime contest. The ongoing contest is a first-of-its-kind offering from a major Canadian financial institution. Prizes include an all-expense paid trip to the Stanley Cup Final amongst other grand prize trips to NHL events as well as great monthly NHL prizes like officially licensed NHL merchandise, subscriptions to NHL GameCentre LIVETM, game tickets, and gift cards.

"The introduction of the new ScotiaHockey NHL debit card is yet another way we're able to reward our loyal fans for their dedication and fandom to our game," said Brian Jennings, the NHL's Chief Marketing Officer. "As the season launches today, we see this card, in addition to our existing ScotiaHockey NHL VISA card, to function as true badges of honour for fans that want to express their allegiance for their favourite team."

About the ScotiaHockey™ NHL® debit card
The ScotiaHockey™ NHL® debit card - and its companion card - the ScotiaHockey™ NHL® VISA* Card, allow card holders to pay like a true fan. Fans can choose from all 30 NHL® team designs, or the NHL® Shield card design, to proudly show off their team colours. Every purchase on the debit or VISA card equals an automatic entry into the Scotiabank Hockey Adventure of a Lifetime contest. The contest includes prizes like an all-expense paid trip to the Stanley Cup® Final, officially licenced NHL® merchandise, subscriptions to NHL GameCentre LIVETM game tickets, and gift cards.

For more information about the ScotiaHockey NHL debit card and the Scotiabank Hockey Adventure of a Lifetime contest, including full contest rules, visit www.scotiabank.com/nhlcards.

About Scotiabank
Scotiabank is a leading multinational financial services provider and Canada's most international bank. With more than 83,000 employees, Scotiabank and its affiliates serve some 21 million customers in more than 55 countries around the world. Scotiabank offers a broad range of products and services including personal, commercial, corporate and investment banking. In December 2012, Scotiabank became the first Canadian bank to be named Global Bank of the Year and Bank of the Year in the Americas by The Banker magazine, a Financial Times publication. With assets of $743 billion (as at July 31, 2013), Scotiabank trades on the Toronto (BNS) and New York Exchanges (BNS). For more information please visit www.scotiabank.com.

Scotiabank is the Official Bank of the NHL®, NHL Alumni™, CWHL, Vancouver Canucks®, Winnipeg JetsTM, Toronto Maple Leafs®, Ottawa Senators® and the Calgary Flames® whose home arena is the Scotiabank Saddledome.  The Bank also has a partnership with the Montreal Canadiens®. Scotiabank has a long tradition of supporting hockey in Canada from local teams and minor hockey associations to professional players and leagues. Across Canadian communities from coast to coast, Scotiabank's Community Hockey Sponsorship Program reaches out to more 4,500 minor hockey teams and leagues. To find out more about Scotiabank's hockey programs, please visit www.facebook.com/scotiahockeyclub.

NHL and the NHL Shield are registered trademarks and NHL Face-Off name and logo are trademarks of the National Hockey League.  NHL and NHL team marks are the property of the NHL and its teams. © NHL 2013.  All Rights Reserved.

*Visa Int./Lic. user The Bank of Nova Scotia

SOURCE: Scotiabank

For further information:

Media inquiries:
Jessica Swan, Narrative PR
416-922-2211 ext 3289
Jessica.Swan@narrative.ca


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