TORONTO, May 15, 2013 /CNW/ - Maple Leaf Foods is proud to announce the
Company has been selected as the official provider of hot dogs,
sausages and sausage buns to the Toronto Blue Jays™.
The partnership positions Maple Leaf as the exclusive supplier of hot
dogs, sausages and sausage buns, which will be sold under the
Schneiders and Villaggio brands, throughout the Rogers Centre during
Blue Jays games, concerts and other events at the stadium. The
partnership also provides Maple Leaf with high-visibility Schneiders
and Villaggio branding opportunities at Rogers Centre.
"By partnering with the Toronto Blue Jays™, we have the exclusive opportunity to profile our Schneiders and
Villaggio products and brands to important consumer markets during the
peak season for hot dogs and sausages," said Stephen Graham, Chief
Marketing Officer, Maple Leaf Foods. "We are confident our partnership
will drive significant brand excitement among consumers and encourage
strong sales throughout the spring and summer months. Enjoying a
baseball game with a delicious hot dog or sausage is a tradition for
almost every baseball fan and we are excited to be the exclusive
provider for the Toronto Blue Jays™."
Maple Leaf's partnership includes prominent broadcast signage behind
home plate during all regular season home games, in-stadium advertising
elements, concession rights including hot dog sleeve brand placement
and Toronto Blue Jays™ branding opportunities on Schneiders and Villaggio products sold in
retail stores across Canada. The agreement also provides Schneiders and
Villaggio with digital advertising on bluejays.com and brand mentions
during national Blue Jays' national radio broadcasts.
Maple Leaf Foods Inc. is a leading food company, headquartered in
Toronto, Canada. The Company employs approximately 19,500 people at its
operations across Canada and in the United States, the United Kingdom
and Asia. The Company had sales of $4.9 billion in 2012.
SOURCE: Maple Leaf Foods Inc.
For further information:
Director, Media Services and Sponsorships