SCENE becomes first Canadian loyalty program to win prestigious COLLOQUY
Loyalty Award with SCENEtourage and Mobile SCENE Card programs
TORONTO, Sept. 13, 2012 /CNW/ - Having just surpassed four million
members, it was announced today that SCENE, the popular entertainment loyalty program from Cineplex Entertainment
and Scotiabank, has become the first Canadian loyalty program to win a
COLLOQUY Loyalty Award in two important, innovation-focused categories.
SCENE received its first 2012 COLLOQUY Loyalty Award for "Innovation in
Loyalty Marketing" for its national SCENEtourage initiative.
SCENEtourage recognizes and rewards the social experience of going to
the movies by enabling groups of three to 10 friends or family members
to earn more points simply by watching movies together. To better
engage its audience, SCENEtourage also added a series of fun gaming
elements that allow members to compete as a group for badges, status
and bonus points.
SCENE was also recognized in the "Loyalty Innovation in Other
Industries" category, in recognition of the launch of the Mobile SCENE
Card - an offering that ensures members never forget their card at
home. The Mobile SCENE Card allows Canadians to carry their card on
their mobile device, giving members an even easier way to join, earn
points and redeem for rewards.
"Winning two Colloquy Loyalty awards reinforces our view that SCENE
members get more," said Katherine Dimopoulos, SCENE's Head of Marketing
and Brand Experience. "Four million Canadians are SCENE members because
of the value the program provides, including the ability to engage via
their mobile device and earn great rewards just by going to the movies
with friends and family."
Launched in 2010 by COLLOQUY, LoyaltyOne' global research group, the 3rd Annual COLLOQUY Loyalty Awards recognized the most innovative,
customer-oriented enterprise loyalty initiatives in the industry
worldwide. Members of the loyalty industry - through COLLOQUY's more
than 45,000 subscribers - determined the winning initiatives across 10
industry categories, representing organizations from six countries -
including Canada and the United States.
"The COLLOQUY Loyalty Awards recognize those organizations that stand
apart for delivering on a promise of customer commitment, through
pioneering strategies and initiatives to elevate the total experience,"
said Kelly Hlavinka, COLLOQUY Managing Partner. "Today's winners
represent the future of loyalty - an evolution from a product or
channel focused entity to one that puts the customer at the centre of
SCENE was presented with two engraved crystal awards at a ceremony in
Rancho Palos Verdes, California. A printed summary of all of the 2012
award winners is available for download at http://www.colloquy.com/2012-Award-Winners.
According to a recent customer satisfaction survey, since the launch of
the SCENEtourage campaign, member satisfaction in SCENE rose to an
astounding 88 per cent and continues to rise year over year.
In the first four weeks of the program, the number of members creating
and participating in a SCENEtourage group exceeded SCENE's three month
target. Invitations to join a SCENEtourage were more than six times
higher than standard e-mail response rates found in other referral
In the past year, 22 per cent of eligible SCENE members have downloaded
the Mobile SCENE Card, and 17 per cent of all new SCENE members have
enrolled using the mobile app.
SCENE is the popular entertainment loyatly program from Cineplex
Entertainment and Scotiabank. The program is free to join and provides
more than four million members across Canada with the opportunity to
earn and redeem points for movie admissions, concession combos, music,
DVDs, movie downloads and more. SCENE members enjoy a 10 per cent
discount on movie snacks and exclusive access to contests and special
offers. SCENE members also earn an extra 10 per cent discount on
Cineplex Tuesday admissions. In 2012, Maritz Canada's annual loyalty
report named SCENE Canada's top retail loyalty program for member
satisfaction. Visit www.scene.ca to learn more.
About Cineplex Entertainment
Cineplex Inc. ("Cineplex") is the largest motion picture exhibitor in
Canada and owns, leases or has a joint-venture interest in 133 theatres
with 1,438 screens, serving approximately 69 million guests annually.
Headquartered in Toronto, Canada, Cineplex operates theatres from
British Columbia to Quebec and is the exclusive provider of UltraAVX™ and the largest exhibitor of digital, 3D and IMAX projection
technologies in the country. Proudly Canadian and with a workforce of
approximately 10,000 employees, the company operates the following top
tier brands: Cineplex Odeon, Galaxy, Famous Players, Colossus,
Coliseum, SilverCity, Cinema City and Scotiabank Theatres. Cineplex
shares trade on the Toronto Stock Exchange (TSX) under the symbol
"CGX". For more information, visit www.cineplex.com.
Scotiabank is one of North America's premier financial institutions and
Canada's most international bank. With more than 81,000 employees,
Scotiabank and its affiliates serve some 19 million customers in more
than 55 countries around the world. Scotiabank offers a broad range of
products and services including personal, commercial, corporate and
investment banking. With assets of $670 billion (as at July 31, 2012),
Scotiabank trades on the Toronto (BNS) and New York Exchanges (BNS).
For more information please visit www.scotiabank.com.
COLLOQUY comprises a collection of publishing, education and research
resources devoted to the global loyalty-marketing industry. Owned by
LoyaltyOne, COLLOQUY has served the loyalty-marketing industry since
1990 with over 45,000 global subscribers to its magazine and www.colloquy.com is the most comprehensive loyalty web site in the world. COLLOQUY's
research division develops research studies and white papers, including
industry-specific reports, sizing studies and insights into the drivers
of consumer behavior. COLLOQUY also provides educational services
through workshops, webinars and speeches at events throughout the world
and is a loyalty-marketing partner of both the Direct Marketing
Association and the Canadian Marketing Association and a content
provider to the American Marketing Association. COLLOQUY also operates
the COLLOQUY Network, a global consortium of practitioners certified in
COLLOQUY's proprietary methodology. COLLOQUY magazine subscriptions
are available at no cost to qualified persons at www.colloquy.com or by calling 513.248.9184.
For further information:
High Road Communications
416-695-7206 ext. 225