MISSISSAUGA, ON, Oct. 24, 2013 /CNW/ - Samsung Electronics Canada, the
Canadian subsidiary of the world's number one smartphone manufacturer
today announced its plans to expand its Canadian retail footprint.
These plans consist of opening two new individual Samsung Experience
Stores in Edmonton, AB and Richmond, B.C. In addition to the standalone
brand stores, Samsung will be opening 90 new format Samsung Experience
Shops™ in partnership with Best Buy Canada and Future Shop. All retail
locations are scheduled to open by spring 2014, creating widespread
destinations where consumers can experience Samsung's extensive product
ecosystem and learn how they work together from dedicated Samsung
Samsung's overall Canadian retail strategy is driven by the success of
its first Brand Experience Store introduced in July 2012, in Burnaby,
B.C. Consumers have responded positively to having increased
interaction with the brand and its products in one convenient space,
prompting the opening of additional Samsung Experience Stores and the
launch of Samsung Experience Shops to provide Canadians with more
integrated shopping opportunities.
"Samsung is a leading brand bringing unique, cutting edge experiences to
Canadian consumers," said James Politeski, President of Samsung
Electronics Canada. "We are expanding our retail presence to ensure
consumers get the most out of our innovation by learning how to
leverage their mobile devices across our ecosystem of consumer
electronics. Consumers nationwide will now have convenient access to
explore and learn about our portfolio of mobile products, with the
support of a trained Samsung Experience Consultant."
About the Samsung Experience Stores
Following the success of its first branded, standalone store in Burnaby,
B.C., Samsung is opening two additional Samsung Experience Stores in
the West Edmonton Mall in Edmonton, AB (2,200 square feet in size) and
in the Richmond Centre in Richmond, B.C. (1,900 square feet). Both
Samsung Experience Stores are expected to open in January 2014 and will
include a dedicated service and training area, providing consumers
substantial access to Samsung's latest products.
About the Samsung Experience Shops
Samsung has entered a unique relationship with Best Buy Canada, the
country's largest consumer electronics retailer, centered on retail
innovation for customers to explore, purchase, activate and service a
broad portfolio of Samsung mobile products and accessories. Ninety
Samsung Experience Shops approximately 625 square feet in size will be
installed in Future Shop and Best Buy stores by the end of spring
2014. The first three shops are now open at Best Buy and Future Shop
locations in Heartland Town Centre, Deerfoot Meadow and Edmonton North.
Both the Samsung Experience Stores and Samsung Experience Shops allow
consumers to experience Samsung's full range of mobile products
including smartphones, tablets, laptops, connected cameras and
accessories, all in one location, assisted by a dedicated team of
Samsung Experience Consultants. With an extended retail offering,
consumers can interact with and buy the latest Samsung products and
experience how the devices work together to allow consumers to play
more, do more and share more.
"We are excited to be showcasing Samsung products in the Samsung
Experience Shop in our Future Shop and Best Buy locations," said Martin
Vander Velden, VP Merchandising, Best Buy Canada. "Our promise to our
customers is simple: we're committed to providing unparalleled service,
selection and value. The Samsung Experience Shop is another way we're
delivering on that promise."
Samsung's retail strategy is influenced by the brand's broader
consumer-focused approach on providing compelling experiences that
address consumer needs. By expanding its retail footprint, Samsung
remains committed to maintaining its strong leadership position by
broadly providing an unprecedented level of service and education on
its products through 2013 and extending into 2014.
For a comprehensive list of Samsung's retail locations, visit www.samsung.com.
About Samsung Electronics Canada
Samsung Electronics Canada offers a broad range of award-winning
consumer electronics including televisions, smartphones, personal
computers, printers, cameras, home appliances, medical devices,
semiconductors and LED solutions. The Canadian arm, selected as one of
Canada's Top 10 Marketers of the Year in 2012 by Marketing Magazine,
upholds Samsung's global mission to open new possibilities for people
everywhere, providing users premium experiences that are unparalleled
due to Samsung's innovative technology and stylish design. As a result,
Samsung has become a true leader in the consumer electronics industry
both in terms of business leadership and brand strength. In 2012,
Samsung was ranked #9 in the Interbrand "100 Best Global Brands"
breaking the top ten for the first time, and was named as one of Fast
Company's "50 Most Innovative Companies of 2011".
To discover more, please visit www.samsung.com
Follow Samsung Canada at facebook.com/SamsungCanada or on Twitter @SamsungCanada
About Best Buy Canada
Best Buy stores in Canada are a division of Burnaby, BC-based Best Buy
Canada Ltd., a wholly owned subsidiary of Best Buy Co., Inc.
(NYSE: BBY). We are Canada's fastest-growing retailer and e-tailer of
consumer electronics, computers and entertainment products. With over
70 Best Buy stores across Canada, we offer a unique shopping experience
with the latest technology and entertainment products, at the right
price, with a no-pressure (non-commissioned) sales environment. Every
day our employees are committed to helping deliver technology solutions
that enable easy access to people, knowledge, ideas and fun. We are
keenly aware of our role and impact on the world, and we are committed
to developing and implementing business strategies that bring
sustainable technology solutions to our consumers and communities. For
information about Best Buy Canada, visit www.BestBuy.ca.
About Future Shop
With 140 stores across the country and the nation's premier web store (www.futureshop.ca), Burnaby, BC-based Future Shop is Canada's largest retailer and
e-tailer of consumer electronics. The company employs more than 10,000
technology enthusiasts, has enabled its website, Futureshop.ca, to
deliver unparalleled content about the products it sells. Futureshop.ca
also hosts an online community forum and tech blog called Tech Yeah for
technology beginners and tech-savvy experts to exchange ideas, reviews,
tips and other consumer electronics information (www.futureshop.ca/techyeah). As a proud corporate citizen, Future Shop has developed solutions to
recycle used electronics and is committed to employee volunteerism and
supporting non-profit organizations dedicated to transforming local
youth into Future Leaders (see www.futureshop.ca/futuregeneration).
Image with caption: "A Samsung Experience Consultant giving a product demo at the new Samsung Experience Shop at Heartland Town Centre, Mississauga (Photo Credit: The Canadian Press Images/Salvatore Sacco) (CNW Group/Samsung Electronics Canada)". Image available at: http://photos.newswire.ca/images/download/20131024_C6838_PHOTO_EN_32511.jpg
SOURCE: Samsung Electronics Canada
For further information:
North Strategic (for Samsung Electronics Canada)
Best Buy Canada
Email : email@example.com