- Tidy up the jungle inside any home with ROYALE's new multipurpose towel
- it has tiger strength and heart -
DIEPPE, NB, Oct. 16, 2013 /CNW/ - The newest member of the ROYALE feline
family has come roaring into the Canadian market with the launch of
Tiger Towels, a soft, strong and thirsty multipurpose paper towel. Now
prowling the shelves of retailers across the country, the launch also
marks the start of a new partnership between ROYALE and PANTHERA, the world's leading wild cat conservation organization, which works in
partnership with Save the Tiger Fund to conserve the world's remaining 3,200 wild tigers.
"We are extremely proud to announce our new partnership with PANTHERA
through Save the Tiger Fund, which lets us directly contribute to the
preservation of tigers and their habitats worldwide," said Gary
MacIntosh, director of marketing, ROYALE Canada. "During our research
as we developed the Tiger Towel concept, we were shocked to learn that
tigers are now an endangered species. Given the majestic beauty of our
new brand ambassador, we felt a responsibility to ensure future
generations will grow up in a world with tigers. We hope this
partnership helps raise awareness and interest for tiger conservation
As a proud partner, ROYALE will donate $40,000 to the fund as well as
provide ongoing support to raise awareness and increase fundraising
efforts throughout 2014, including, online and social media support,
retail point of sale material and community events.
"Right now, there are fewer than 3,200 tigers remaining in the wild. One
of the world's most iconic species is near extinction because of
rampant poaching for the illegal wildlife market," said Andrea Heydlauff, vice president, PANTHERA. "Panthera and our partners are working
tirelessly in the field to stop tiger poaching, and protect their prey
and habitats across Asia, so these animals can live in the wild
forever. Tiger conservation is a global issue and what tigers need to
survive is for the world to care. This is why we are delighted to have
ROYALE on board to help raise awareness and support of our programs in
Canada and beyond to ensure a future for wild tigers."
ROYALE Tiger Towels are available now at retailers across Canada
starting at $7.99. Using the latest in Thru-Air Dried (TAD) technology
ROYALE Tiger Towels deliver a soft, strong and more absorbent paper
towel. Dye and fragrance-free, Tiger Towels were launched in handy half
sheets to accommodate both small and large clean-ups and come with an
absorbency guarantee so Canadians can be confident they will do the job
For 50 years, ROYALE has been a fixture in Canadian bathrooms. Today,
the tradition continues throughout the entire home as ROYALE is
Canada's only consumer household paper brand that markets a full line
of products, including bathroom tissue, facial tissue, paper towels,
and napkins. The entire ROYALE family of products is made by Irving Tissue, a proudly Canadian company committed to producing quality tissue
products through responsible forest management. Learn more at royale.ca.
Panthera, founded in 2006, is the world's leading organization devoted
exclusively to the conservation of wild cats and their ecosystems.
Utilizing the expertise of the world's premier cat biologists, Panthera
develops and implements global conservation strategies for the largest,
most imperiled cats - tigers, lions, jaguars and snow leopards.
Representing the most comprehensive effort of its kind, Panthera works
in partnership with local and international NGOs, scientific
institutions, local communities and governments. Learn more at panthera.org.
About Save the Tiger Fund
Established by the National Fish and Wildlife Foundation in 1995, Save
the Tiger Fund (STF) sponsors effective efforts to stop the killing of
wild tigers and enable wild tigers to recover and flourish. With an
emphasis on engaging local people as partners, STF has invested in more
than 300 projects in 13 tiger-range countries to reduce and eliminate
threats to wild tigers and create favorable conditions for their
conservation. Learn more at savethetigerfund.org.
For further information:
Sheri Papps / Jillian Turgeon
Paradigm Public Relations
email@example.com / firstname.lastname@example.org