Introducing The PC Plus™ rewards program launching at Real Canadian
REGINA, Nov. 14, 2013 /CNW/ - (TSX: L) - Today, Loblaw Companies Limited (Loblaw) introduced its PC Plus™ rewards
program in Real Canadian Superstore® locations and other select Loblaw banner stores across the Prairies.
The PC Plus™ program provides customers with an easy way to save money
off their grocery bill. With the launch of this new program, Prairie
residents can earn points through personalized offers that reward them
on the items they buy most often to save on their total purchase.
A recent survey shows just how much Prairie residents love to collect
points. In fact, 94 percent of residents stated they use reward
"We're excited to be able to provide our customers in the Prairies with
a new way to earn points towards dollars off their total purchase with
the launch of the PC Plus™ reward program", said Uwe Stueckmann, senior
vice president, marketing, Loblaw Companies Limited. "This unique
rewards program helps families earn points on the items they buy most
often and making shopping more convenient than ever, with tools like
menu planners and shopping lists."
The survey also revealed that:
Prairies residents are savers - 91 percent who use rewards programs save
up their points, and only 9 percent can't wait and spend them right
We spend smart - the majority (69 percent) of Prairie residents who use
rewards programs wait until they have $100 or more worth of points
before they redeem
It's good to treat yourself - 38 percent of Prairie residents who use
rewards programs save their points for something special
Points matter - 33 percent of Prairie residents would buy something that
wasn't on their list just to earn more points and over half say they
are more tempted to shop at a store that offers rewards points
Sharing has its benefits - 83 percent of Prairie residents said they
share their rewards card to earn more points
We go the distance - 47 percent of Prairie residents who participate in
reward programs would drive up to 10km further to shop at a store where
they could earn points
How to earn points and shop smart
To start earning points right away, shoppers can pick up a free PC Plus™
card at their local Real Canadian Superstore®, Your Independent Grocer™ and Extra Foods® and register it at pcplus.ca or download the PC Plus™ app for Blackberry 10, iPhone or Android
directly to their smart phone. Existing PC Financial® customers simply need to register their President's Choice Financial® MasterCard® or no-fee debit card at pcplus.ca to add the PC Plus™ program to their current account.
Members will receive special offers via a weekly email or via the smart
phone app - the more offers used, the more points earned that can be
redeemed for dollars off their grocery bill. Taking advantage of
in-store offers is another way to earn points.
Beyond the opportunity to earn and redeem for savings, the PC Plus™
program has a variety of helpful tools to make it easier than ever to
plan meals and shop for the week. Members get access to convenient online tools, including personalized dinner suggestions,
recipes, a shopping list and meal plans.
To register online or to find out more, visit pcplus.ca.
About Loblaw Companies Limited TSX:L
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ more than 134,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers
President's Choice Financial® services and offers the PC® points and PC Plus™ loyalty program.
From October 27th to October 29th 2013 an online survey was conducted among 3,025 randomly selected
Canadian adults who are Angus Reid Forum panelists. 202 adults
responded from the Prairies. The margin of error—which measures
sampling variability—is +/- 1.8%, 19 times out of 20. The margin of
error for the Prairie region is 6.89%The results have been
statistically weighted according to education, age, gender and region
(and in Quebec language) Census data to ensure a sample representative
of the entire adult population of Canada. Discrepancies in or between
totals are due to rounding.
SOURCE: Loblaw Companies Limited
For further information:
For more information or to arrange an interview, please contact:
Loblaw Companies Limited