New Claim Approved by Health Canada
TORONTO, Feb. 22, 2012 /CNW/ - The Vegetable Oil Industry of Canada
(VOIC) announced today that it has obtained approval from Health Canada
for a new health claim advising consumers to replace dietary sources of
saturated fat with polyunsaturated and monounsaturated fats from
vegetable oil to lower cholesterol.
High cholesterol is a risk factor for heart disease. According to
Statistics Canada, over 40 per cent of Canadians have high cholesterol.
The claim will be used by the vegetable oil industry on food packaging
and other platforms to communicate with Canadians. In addition,
members of VOIC have developed a logo for their exclusive use to help
Canadians easily identify products that meet the nutritional standards
for this claim.
"We are pleased that Health Canada supports the vegetable oil industry
in providing consumers with this important positive direction on what
dietary fats they should be eating to reduce cholesterol levels," said
Sean McPhee, President of the Vegetable Oil Industry of Canada (VOIC).
Research submitted to Health Canada in support of the claim's
application for approval included evidence showing that, as a result of
the replacement of saturated fat with unsaturated fats in individual
diets, LDL-cholesterol reduction ranged from approximately 0.4% to 2.8%
for every gram of fat that was replaced.
"This reduction is significant because the literature shows that a one
per cent drop in cholesterol reduces the risk of heart disease by
approximately two per cent," said Dr. David Ma, Department of Human
Health and Nutritional Sciences., University of Guelph and chief
scientific advisor to the project. "Furthermore, the effects of the
substitution of dietary unsaturated fatty acids for saturated fatty
acids appear to be both achievable in a timely manner and sustainable.
In studies reviewed, benefits to individuals appear after just two and
a half weeks of dietary intervention."
VOIC (VEGETABLE OIL INDUSTRY OF CANADA) INC. - VOIC (INDUSTRIE DE
L'HUILE VÉGÉTALE DU CANADA) INC. is a national not-for-profit industry
group representing 70,000 oilseed growers across Canada, seed
developers, oilseed processors and suppliers of fats and oils to the
food industry, and makers of oilseed-based food products such as
margarine, shortenings, cooking oil, salad dressing, mayonnaise and
dessert toppings. Members include: Canadian Canola Growers
Association, Grain Farmers of Ontario, Pioneer Hi-Bred, Dow
AgroSciences, the Canadian Oilseed Processors Association, Archer
Daniels Midland Agri-Industries Ltd., Bunge Canada, Cargill Limited,
Loders Croklaan, Nealanders International Inc., Margarine Golden
Gate-Michca Inc., Deoleo Canada Ltd and Unilever Canada.
Image with caption: "Trademark developed by VOIC members referenced below. (CNW Group/Vegetable Oil Industry of Canada)". Image available at: http://photos.newswire.ca/images/download/20120222_C6265_PHOTO_EN_10291.jpg
SOURCE Vegetable Oil Industry of Canada
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