25 Metres Matters" campaign will promote water safety by recognizing
700,000 children who learn to swim 25 metres
TORONTO, May 13, 2014 /CNW/ - To raise awareness about the importance of
swimming as a lifelong skill, Swimming Canada and RBC Insurance
announced a new multi-year partnership Tuesday. RBC Insurance will now
become the presenting sponsor of Canada's Swim Team, the movement to
teach every Canadian child how to swim.
With this initiative, RBC Insurance and Swimming Canada aim to reach an
estimated 700,000 Canadian children and their families over the next
"We know that teaching kids to swim 25 metres can help save lives. As
part of our continued commitment to kids, RBC Insurance is thrilled to
support Swimming Canada in this important initiative," noted Rino
D'Onofrio, Head, Canadian Insurance Business, RBC Insurance. "When a
child learns how to swim they become more water-safe, healthier and
more confident. Learning to swim also opens up lifelong recreational
opportunities for children. By supporting Canada's Swim Team, we want
to ensure that all children have the opportunity and encouragement they
need to participate and learn how to swim at an early age."
Canadian swimming icon and gold medallist, Mark Tewksbury, along with
RBC Olympian and 2012 Olympic finallist Martha McCabe and 2012 Olympic
finallist Brittany MacLean were on hand for the announcement at the
University of Toronto varsity pool, where a group of local children
became the first of 700,000 young Canadians to receive their official
"Canada's Swim Team" membership cards.
"We are extremely grateful to RBC Insurance for their support of
Canada's Swim Team, which underlines the importance of keeping Canadian
kids safe in and around the water," says Ahmed El-Awadi, Chief
Executive Officer for Swimming Canada. "When a child can swim 25
metres, they become an official member of Canada's Swim Team. More
importantly, they are developing a valuable life skill that helps them
be safer around water. "
Canada's Swim Team is a partnership between RBC Insurance and Canada's
leading swimming and safety bodies: Swimming Canada, the Canadian Red
Cross, the Lifesaving Society and the Canadian Medical Association. The
sponsorship is a part of RBC's Learn to Play Project that is committed
to donating $750,000 to community-based organizations across the
country to ensure children become happy, healthy and active for life.
Canada's Swim Team will be offered by pools that deliver Red Cross or
During the event, the RBC Foundation announced a $10,000 donation to the
Junior Blues Adapted Aquatic Program at the University of Toronto for
children with physical, mental and developmental disabilities as part
of the RBC Learn to Play Project. This program will help ensure all
Canadian kids have an equal opportunity to learn to swim and enjoy the
"The Adapted Aquatic Program at the university is designed to break down
barriers to fitness, and in this case, water safety among children,"
says Ira Jacobs, Dean of the Faculty of Kinesiology and Physical
Education at the University of Toronto. "The university is committed to
fostering broad-based physical activity across age groups and to
ensuring that children are encouraged to develop skills early on to be
healthy and active throughout their lives. The donation from RBC is an
important step in helping us achieve that goal."
About RBC Insurance
RBC Insurance®, through its operating entities, provides a wide range of
travel, life, health, home, auto, wealth and reinsurance products and
solutions, as well as creditor and business insurance services, to
individual and group clients. RBC Insurance has more than four million
clients globally. We are one of the largest Canadian bank-owned group
of insurance companies and among the fastest growing insurance
organizations in the country. RBC Insurance employs more than 3,200
employees around the globe, and is the brand name for the insurance
operating entities of Royal Bank of Canada.
About Swimming Canada
Swimming Canada serves as the national governing body of competitive
swimming. We inspire Canadians through world leading performances to
embrace a lifestyle of swimming, sport, fitness and health. The
federation comprises 75,000 members and 400 swim clubs across the
country. Canadians are global leaders in high performance swimming and
development for both able-bodied swimmers and swimmers with a
disability. Swimming is recognized as one of the most celebrated and
successful Canadian summer Olympic and Paralympic sports.
About Canada's Swim Team
Canada's Swim Team is an unprecedented partnership between RBC Insurance
and Canada's leading swimming and safety bodies; Swimming Canada, the
Canadian Red Cross, the Lifesaving Society and the Canadian Medical
Association. The goal of Canada's Swim Team is to teach every Canadian
child how to swim.
About U of T's Junior Blues Program
The University of Toronto Junior Blues program offers countless ways for
young people to learn new skills, make friends and stay active in a
supportive and inclusive environment. Whether a child is jumping into
the pool for the first time or training for a regional gymnastics
competition, there really is something for everyone. For more
information visit: www.physical.utoronto.ca/ChildrenAndYouth/Junior_Blues.aspx.
SOURCE: RBC Insurance
For further information:
c: 613 866 7946
RBC Insurance Communications
c: 416 294 5579
c: 416 347 3191