Raising a Dram to Canadian Fathers

TORONTO, June 5, 2014 /CNW/ - Many of us have fond memories of sharing our first drink with our father, or a father figure. It's hard to believe that it has only been 86 years (since 1910) that the world began to officially recognize these outstanding men who play such a prominent role in our lives, so Edrington – the producer of the best and most loved Scotch whiskies – is helping you raise a dram to 'dad' this Father's Day with The Macallan, Highland Park and The Famous Grouse.

Is he a Maverick?  An Epicurean? Or, a Lover of Life?  Each father figure has a unique personality and with each unique personality, there's a perfect dram. This Father's Day infographic provides interesting facts about Scotch whisky such as – do you know how old the peat is that Highland Park uses? Or how about Father's Day – do you know the number of people that became 'daddies' last year? Most importantly – what kind of Scotch is your father figure looking for this Father's Day?

This exciting infographic will guide you through the things you didn't know about Edrington Scotch whiskies and will lead to a perfect whisky match for any personality, whether that be the sophisticated, resilient or quirky dad. It will also outline food pairings with each Scotch, so you can start cooking to impress for this June 15! Slainte! 

About Edrington
Edrington owns some of the leading Scotch whisky and rum brands in the world, including The Macallan, Brugal, The Famous Grouse, Cutty Sark and Highland Park. In addition to its core brands, Edrington acquired Snow Leopard vodka in 2013.

Edrington directly controls its route to market in eight countries, and operates the remainder through joint venture and third party agreements. Over the past five years the company has increased the international nature of its business through the acquisition of the Brugal and Cutty Sark brands and sales and distribution companies in key markets.

Edrington is headquartered in Scotland and employs more than 2,000 people worldwide, with over 60 per cent employed overseas. Edrington is owned by a charitable trust, The Robertson Trust, which donated £15.3 million to a variety of charitable causes last year.

About Beam Canada Inc.
As one of the world's leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company's brands, including Jim Beam Bourbon, Canadian Club Whisky, Sauza Tequila, Pinnacle Vodka, Courvoisier Cognac, Maker's Mark Bourbon, Knob Creek Bourbon, Laphroaig Single Malt Scotch Whisky, Teachers Scotch Whisky, Kilbeggan Irish Whiskey, Cruzan Rum, Banff Ice vodka, Alberta Premium Canadian Whisky and Skinnygirl Cocktails.  Distribution partnerships in Canada include: The Macallan and Highland Park Single Malt Scotches, The Famous Grouse, Brugal Rum and Bols Liqueurs.

Beam Inc. is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2011 sales of $2.8 billion, volume of 34 million 9-liter cases and some of the industry's fastest growing innovations.

Beam Inc. is headquartered in Deerfield, Illinois. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

Image with caption: "Edrington infographic (CNW Group/BEAM Global Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20140605_C3233_PHOTO_EN_2496.jpg

PDF available at: http://stream1.newswire.ca/media/2014/06/05/20140605_C3233_PDF_EN_2497.pdf

SOURCE: BEAM Global Canada Inc.

For further information: Rebecca Fair/ Michelle Bigda, PRAXIS, rebecca@praxispr.ca/ michelleb@praxispr.ca, 905.949.8255 x 251/234

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BEAM Global Canada Inc.

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