TORONTO, Aug. 30, 2012 /CNW/ - It's back-to-school time, and Safe Kids
Canada and FedEx Express Canada want all road users to remember that
the most important stop they can make is at school crossings.
FedEx and Parachute (a new organization, which unites the former Safe
Kids Canada and three other injury prevention groups) are reminding
parents and drivers to ensure kids can walk safely to and from school
on our neighbourhood streets. That means drivers need to slow right
down in residential areas and parents need to show their children safe
Child pedestrian incidents are a leading cause of death for Canadian
children under the age of 14. Every year more than 30 children are
killed and 2,400 are seriously injured. Most incidents happen between 3
and 6 p.m., when drivers are coming home from work, and children may be
walking home from school or after-school activities.
"With children back on the streets in large numbers, we all play a role
in helping to keep kids safe while they walk in their communities,"
says Kristen Gane, Children's Program Manager at Parachute. "When
drivers slow down, and when parents take every opportunity to teach
their children about pedestrian safety, these injuries can be
The Parachute and FedEx Walk This Way program recommends the following tips for back-to-school safety:
Teach your child to look and listen every time they cross the street.
Children under the age of nine lack the developmental skills to cross
the street on their own and should be accompanied by an adult or
responsible older children.
Cross at the corner. Be a good role model by walking with your children to school and
demonstrating safe pedestrian practices.
Drivers need to slow down. The higher the speed, the higher the risk of injury, or even death, to
a child pedestrian. If you hit a child at 50 km/hr, there is an 80 per
cent chance that child will die. If you hit a child at 30 km/hr, there
is a 95 per cent chance that child will live!
Put away distractions. Cell phones and other electronic devices should not be used when
walking across streets or driving.
"With the school season set to begin, it's a good time for parents to
review with their children their route to school and discuss safe cell
phone use," says Gane. "And parents are their children's best role
models. You can tell your kids what to do, but showing them, by
modeling safe behavior, is a very effective way to teach your children
good safety habits."
For more information on child pedestrian safety, including fact sheets
and parent tip sheets for the Walk This Way program, visit www.safekidscanada.ca.
Parachute is generously funded by FedEx Express Canada to provide the Walk This Way pedestrian safety program year-round, providing education, resources
and support for parents and community groups to increase the safety of
"As the world's largest express transportation company, FedEx Express
puts safety above all, both in the workplace and in the communities in
which we operate. Our drivers know the importance of being extra alert
around school and pedestrian crossings, since these are the most
important stops they make each day," said Lisa Lisson, president of
FedEx Express Canada.
Parachute is a national, charitable organization dedicated to preventing
injuries and saving lives. Parachute officially came into being in July
2012 and unites the former organizations of Safe Communities Canada,
Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one leader in
injury prevention. Parachute's programming and advocacy efforts are
designed to help Canadians reduce their risks of injury while enjoying
long lives lived to the fullest. For more information, visit parachutecanada.org.
About FedEx Corp.
FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with
a broad portfolio of transportation, e-commerce and business
services. With annual revenues of $43 billion, the company offers
integrated business applications through operating companies competing
collectively and managed collaboratively, under the respected FedEx
brand. Consistently ranked among the world's most admired and trusted
employers, FedEx inspires its more than 300,000 team members to remain
"absolutely, positively" focused on safety, the highest ethical and
professional standards and the needs of their customers and
communities. For more information, visit http://news.van.fedex.com/intl/ca
About FedEx Express Canada
Federal Express Canada Ltd. is a global logistics and transportation
company offering domestic and international shipping and electronic
commerce solutions. The company uses advanced package status tracking
systems, automated customs clearance services and a dedicated air and
ground transportation network to serve Canadian and global
markets. FedEx Express Canada employs approximately 6,000 people in
over 70 facilities coast-to-coast. For more information, visit fedex.ca.
For further information:
Manager, Communications & Marketing
Preventing Injuries. Saving Lives