/R E P E A T -- B-Roll via satellite - New head lice treatment kills lice, eggs and larvae in 58 seconds/

SUMMER CAMP IS PEAK TIME FOR HEADLICE INFESTATIONS
ONE IN EVERY 14 CANADIAN HOUSEHOLDS WITH CHILDREN HAD AT LEAST ONE INFESTATION IN PAST 12 MONTHS

TORONTO, June 12, 2012 /CNW/ - The following B-Roll is available at the listed times and coordinates:

DATE OF FEED:   Wednesday, June 13
TIME OF FEED:         11:00 am - 11:30 am EDT
COORDINATES:  

ANIK F2C/3B
TELESAT C-BAND U/L
Downlink Freq: 3820 Vertical
   

STORY SUMMARY:
Health Canada has approved NYDA®, a new and revolutionary pesticide-free treatment for head lice, for adults and children aged two years and older. NYDA kills head lice, eggs and larvae by asphyxiation in 58 seconds and has a proven efficacy rate of 97.2%. Most existing treatments contain pesticide that does not kill all the eggs, leaving them to cause recurring infestations.

B-roll footage includes:

  • Interview with Dr. Jeff Donovan, dermatologist specializing in diseases of the hair and scalp
  • Interview with Nirmala Fernandes, mother of child who had recurring head lice infestations prior to treatment with NYDA
  • Doctor examining child's hair and scalp for head lice
  • Animation of head lice infestation, egg laying, and NYDA mode of action

STATIONS, FOR FURTHER INFORMATION, PLEASE CALL: 
Norma Meneguzzi Spall, HealthComm — (416) 209-1216
British Columbia: Ellen Woodger, HealthComm - (416) 483-2358

For technical information DURING the satellite feed please contact CNW at video@newswire.ca or (416) 863-5612.

This material is offered for free and unrestricted news use.

CNW VIDEO SERVICES.

 

SOURCE HealthComm Inc.

For further information:

CNW VIDEO SERVICES, TORONTO (416) 863-5612

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HealthComm Inc.

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