Starbucks Revolutionary New Premium Single Cup Machine Now Available on Starbucksstore.ca
TORONTO, Sept. 20, 2012 /CNW/ - Starbucks Coffee Company (NASDAQ: SBUX)
is changing the way consumers enjoy coffee at home with the debut of
its new premium single cup machine, VerismoTM System by Starbucks, today. The revolutionary new Verismo TM System is the first at-home single cup solution to deliver perfectly
crafted Starbucks® Caffè Lattes, espresso, and brewed coffee,
consistently and conveniently, all from one machine.
"For more than 41 years, we have been committed to bringing exceptional
coffee and espresso beverages to our customers," says Annie
Young-Scrivner, president Starbucks Canada. "The breakthrough VerismoTM System extends our premium Starbucks® coffee experience by allowing
customers to re-create it at home, which has been impossible up until
VerismoTM System combines Starbucks-sourced 100 percent arabica coffee - the same coffee served in Starbucks cafes - with precision
Swiss-engineered high-pressure technology to ensure Starbucks quality
beverages every time. Add to that, Starbucks expert drink recipes and
milk pods made from real dairy and the result is an at-home coffee
experience that meets the high expectations of Starbucks customers.
"Starbucks is passionate about coffee and passionate about innovation,"
says Jeff Hansberry, Starbucks president, Channel Development. "We are
entering a highly dynamic and burgeoning market at a premium position,
and we will win on quality and technology."
VerismoTM System by Starbucks is now available online at Starbucksstore.ca. The machine comes in an assortment of colors, including silver, black,
burgundy, and champagne, and is available in two design options, the
580 and V585, which retail for $199 and $399, respectively. In
addition, customers can readily purchase Starbucks signature Espresso
Roast pods, a selection of brewed coffee pods representing top-sellers
from Starbucks Roast Spectrum (Blonde, Medium, and Dark), seasonal
favorites, including Christmas Blend, and real milk pods wherever
VerismoTM is sold. VerismoTM System by Starbucks will be available at Williams Sonoma stores at the
end of September, Home Outfitters stores at the beginning of October
and participating Starbucks retail stores by mid-October.
"Sales of single cup brewers was up 168 percent* this year over last,"
notes Hansberry. "Consumers want convenience when it comes to making
coffee but they don't want to compromise on quality. And they want
options, including the ability to craft both espresso beverages and brewed coffee all from one machine, and that's what VerismoTM System by Starbucks delivers."
*Studylogic, through August 2012
About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to ethically
sourcing and roasting the highest-quality arabica coffee in the world. Today, with stores around the globe, the company
is the premier roaster and retailer of specialty coffee in the world.
Through our unwavering commitment to excellence and our guiding
principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the
experience, please visit us in our stores or online at www.starbucksstore.ca.
Image with caption: "The new Verismo™ System by Starbucks. The only high-pressure premium at-home brewing system that crafts Starbucks-quality beverages one cup at a time. 580 model shown in piano black. (CNW Group/Starbucks Coffee Company)". Image available at: http://photos.newswire.ca/images/download/20120920_C8117_PHOTO_EN_18165.jpg
Image with caption: "The new Verismo™ System by Starbucks. The only high-pressure premium at-home brewing system that crafts Starbucks-quality beverages one cup at a time. 585 model shown in silver. (CNW Group/Starbucks Coffee Company)". Image available at: http://photos.newswire.ca/images/download/20120920_C8117_PHOTO_EN_18166.jpg
SOURCE: Starbucks Coffee Company
For further information:
For further information, high-res images or to coordinate an interview, please contact:
Lynn Bessoudo, Edelman
416.849.2840 / firstname.lastname@example.org
For further information, please visit www.verismo.ca