MONTREAL, Sept. 11, 2012 /CNW Telbec/ - Michaels, North America's largest art and crafts supply retailer, will
simultaneously open the doors of seven brand new locations in Quebec on
Friday, September 14 at 10 a.m. Gatineau, LaSalle, Lachenaie,
Saint-Jean-sur-Richelieu, Saint-Jérôme, Vaudreuil-Dorion, and Laval
will all play host to exciting grand openings!
Michaels lives up to its slogan "Tout pour vos projets créatifs" by offering an extensive range of products that can't be found
anywhere else. From jewelry making, scrapbooking, and cake decorating
supplies to custom framing services, seasonal decorations, and more,
Michaels stores - which average 20,000 sq. ft. each - carry over 35,000
unique products that are sure to inspire Quebecers.
The Michaels team is confident about its market potential in Quebec.
"We've been working for three years to bring this exciting project to
life. We're pulling out all the stops to make it a success, and we're
sure our unique selection tailored to the Quebec market will be a hit,"
said Tom Making, president of Michaels Canada. "It's the first time
Quebec crafters will have access to such an incredible selection in a
"We've decided to make a grand entrance by opening all seven stores at
once, and our employees are raring to serve their first customers. Our
shelves are fully stocked, so it's really just a question of cutting
the ribbons and opening our doors to kick things off," added Guy
Boisvert, regional manager for Eastern Canada.
A creative ambassador just for Quebec!
Earlier this month, Michaels proudly named Micheline Petit winner of
Quebec's craft ambassador contest launched online in June. Micheline
will assume her duties starting today, and will attend the grand
opening of the LaSalle store this Friday at 10 a.m.
Air Miles partnership
Michaels Quebec stores are proud to partner with Air Miles in a natural
extension of its existing relationships with other stores across the
country. As a result, Quebec shoppers will earn double points on
Michaels purchases of $40 or more for each of the two weeks following
the grand openings.
Irving, Texas-based Michaels Stores, Inc. is North America's largest
specialty retailer of arts, crafts, framing, floral, wall décor and
seasonal merchandise for the hobbyist and do-it-yourself home
decorator. The company currently owns and operates more than 1,070
Michaels stores in 49 states and Canada, and 136 Aaron Brothers stores,
and produces 11exclusive private brands including Recollections®, Studio Decor®, Bead Landing®, Creatology®, Ashland™, Celebrate It®, Art Minds®, Artist's Loft®, Craft Smart®, Loops & Threads® and Imagin8™. For more information visit www.Michaels.com.
Images can be captured in all the stores on Friday, September 14th 2012, from 10 am to 12 pm. Interviews are also possible on demand.
To have a look at the most recent video with Brigitte Lafleur, click
For further information:
or interviews request, please contact:
Martine Venne, 514-286-2145, ext. 228 or 514-704-5624
Émilie Sénécal, 514-286-2145, ext. 245 or 514 978-8773