TORONTO, March 28, 2013 /CNW/ - The Globe and Mail is proud to announce
the appointment of Publicitas, a leading international media services
company, as its exclusive sales agent for advertising in the United
States. Effective April 1, 2013, Publicitas will be responsible for the
full portfolio of The Globe's media platforms, including print,
magazine, custom and digital content.
Publicitas currently represents The Globe in Europe and Asia, providing
a more than twenty-five year foundation to build upon. The current
globalization of media, together with Publicitas' focus on premium
publishing, drove The Globe to leverage the Publicitas network enabling
them to create high-level programs with senior clients.
"The Globe and Mail continues to innovate and extend its leadership in
one of the few western markets that remains resilient to global
economic issues. The combination of one of the world's most successful
and dynamic media companies and a highly educated market of discerning,
affluent consumers, represents considerable opportunity to our
international and U.S. marketing partners," said Simon Taylor, CEO
Americas & Europe, Publicitas.
"We are pleased to associate ourselves with such an outstanding company
which has the resources and expertise to provide superior
representation of The Globe and Mail's many assets across all of our
platforms. We feel confident that in today's fast-paced and global
market that Publicitas, using our resources to their fullest, will
provide smart marketing solutions and good service to our clients,"
said Phillip Crawley, Publisher and CEO, The Globe and Mail.
Publicitas is a leading international media services company -
encompassing a 130 year history and representing premium titles in 22
countries - that works directly with media owners, advertisers and
media agencies. Publicitas represents international media owners in
local markets and offers advertising customers direct access to the
most prestigious media.
The Globe and Mail, through its newspaper, magazine, online and mobile
platforms, is Canada's foremost news media company. Each day, The Globe
leads the national discussion by engaging Canadians through its
award-winning coverage and analysis of news, politics, business and
lifestyle. The Globe and Mail, Canada's national newspaper, founded in
1844; Report on Business, Canada's most influential business magazine;
and globeandmail.com, the newspaper's online and mobile media hub,
reach a combined 5.75 million readers every month. The Globe has
received numerous journalism awards, including the international 2011
prize for General Excellence in Journalism from the Online News
Association, nine Michener Awards for Public Service Journalism, and
more National Newspaper Awards than any other newspaper in Canada. The
Globe and Mail is 85% owned by Woodbridge, the investment arm of the
Thomson family, and Bell Canada (15%).
SOURCE: Globe and Mail
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