Library launches awareness campaign across the city
TORONTO, Sept. 30, 2014 /CNW/ - On October 1, Toronto Public Library will launch a campaign to raise awareness of the growing selection of current and popular digital content available, including ebooks, emagazines, video and music. As part of its campaign, the library will run ads on the TTC and social media throughout the month of October, encouraging people to visit tpl.ca/downloads and borrow free digital content.
"We want to let everyone know about the great selection of digital content at the library. It's our fastest growing area!" said Anne Bailey, Acting City Librarian. "Even though demand is high among those who know, we know many people aren't yet aware they can borrow ebooks and emagazines or stream music and video with a library card. We hope this campaign will create even more interest and borrowing."
A library card gives access to thousands of ebooks, emagazines, online movies and music. Book-a-Librarian services are also available at branches should customers need more one-on-one support.
Last year alone, there was a 96 percent increase in ebook content and this has grown by another 83 percent so far this year. Digital content now makes up 10 percent of the total circulation at Toronto Public Library, and this number is expected to grow.
As part of the campaign, the library will also run social media contests on Twitter and Instagram for iPad Mini devices.
Below is a list of some of this year's most popular digital content:
The Goldfinch – Donna Tartt
All My Puny Sorrows – Miriam Toews
The Fault in Our Stars – John Green
The Silkworm – Robert Galbraith
David and Goliath – Malcolm Gladwell
My Everything – Ariana Grande
V - Maroon 5
In the Lonely Hour – Sam Smith
Frozen – Disney Motion Picture Soundtrack
X – Ed Sheeran
Young & Beautiful - 2013 French Movie
World's Greatest Dad - 2009 American Movie
Inside Llewyn Davis - 2013 American Movie
Fading Gigolo - 2013 American Movie
Curious George 2: Follow That Monkey! - 2009 Animation Film
New titles are added on a regular basis.
Toronto Public Library is one of the world's busiest urban public library systems. Every year, 19 million people visit our branches in neighbourhoods across the city and borrow 32 million items. To learn more about Toronto Public Library, visit our website at torontopubliclibrary.ca or call Answerline at 416-393-7131. To get the most current updates on what's happening at the library, follow us on Twitter @torontolibrary
Image with caption: "TTC ads promoting Toronto Public Library's digital content (CNW Group/Toronto Public Library)". Image available at: http://photos.newswire.ca/images/download/20140930_C2392_PHOTO_EN_6102.jpg
Image with caption: "TTC ads promoting Toronto Public Library's digital content (CNW Group/Toronto Public Library)". Image available at: http://photos.newswire.ca/images/download/20140930_C2392_PHOTO_EN_6103.jpg
Image with caption: "TTC ads promoting Toronto Public Library's digital content (CNW Group/Toronto Public Library)". Image available at: http://photos.newswire.ca/images/download/20140930_C2392_PHOTO_EN_6104.jpg
Image with caption: "TTC ads promoting Toronto Public Library's digital content (CNW Group/Toronto Public Library)". Image available at: http://photos.newswire.ca/images/download/20140930_C2392_PHOTO_EN_6105.jpg
SOURCE: Toronto Public Library
For further information: Media Contact: Michelle Leung 416-397-5936, Communications Officer, Toronto Public Library, email@example.com