HALIFAX, Oct. 24, 2013 /CNW/ - Today, President's Choice® Children's Charity (PCCC) announced a gift of $919,840 to Breakfast for Learning in Atlantic
With $366,167 earmarked for nutrition programs in Nova Scotia alone,
well over 7,500 local children will be positively impacted by this
gift, which will furnish almost 1.2 million meals for young people
throughout the 2013-14 school year.
A regional gift ceremony took place at École St. Catherine's School in
Halifax during the school's breakfast program on Thursday morning with
students and teachers, school nutritionists and representatives from Breakfast for Learning.
The gift presentation was made by President's Choice® Children's Charity's executive director, Peggy Hornell.
"One in 10 children in Canada living below the poverty line is a bit
shocking," said Peggy Hornell, executive director, President's Choice® Children's Charity. "It's great to know that through our partnership Breakfast for Learning in Atlantic Canada we are able to help young people with a healthy
snack or meal as part of their day."
Beverley Mahon, Atlantic Region Coordinator with Breakfast for Learning, attended the ceremony to accept the $919K gift on behalf of the
"Hunger is a barrier to learning," said Beverley Mahon, Atlantic Region
Coordinator, Breakfast for Learning. "President's Choice® Children's Charity's generous gift will allow us to feed children's success through the
support of more than 220 school nutrition program across the Atlantic
provinces, including over 80 here in Nova Scotia."
Following the gift ceremony Mark Boudreau, Director of Corporate
Affairs, Loblaw Atlantic, presented St. Catherine's School principal
Rosie Bona with a contribution of groceries from the local Atlantic
Superstore for the school's breakfast program, while students returned
to their hot breakfast ahead of the start of classes for the day.
One hundred per cent of funds raised for President's Choice® Children's Charity by Loblaw banner stores like Atlantic Superstore®, nofrills®, SaveEasy® and Dominion® (Newfoundland and Labrador only) go directly to helping kids in
communities across Canada.
Make a Positive Difference in the Community is one of the five corporate
social responsibility principles that shape the way Loblaw conducts
business. Fundraising initiatives in support of President's Choice® Children's Charity is just one example of how Loblaw banner stores
continue to be active in communities on national, regional and local
About President's Choice® Children's Charity
President's Choice® Children's Charity is committed to helping children across Canada, with
a focus on supporting children with disabilities and fighting childhood
hunger. The cost of administration and operations of the Charity is
funded by Loblaw Companies Limited, ensuring that 100 per cent of every
dollar donated goes to helping kids and their families. The Charity
offers funding across Canada and dollars are granted in the region in
which they are raised. Since 1989, the Charity has awarded more than
$86 million, supporting more than 1.3 million children. For more
information on the President's Choice® Children's Charity or to donate online, visit pc.ca/charity.
About Loblaw Companies Limited (TSX: L)
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ more than 134,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers
President's Choice Financial® services and offers the PC® points and PC Plus™ loyalty program.
Image with caption: "Left to right: Peggy Hornell, executive director, President's Choice® Children's Charity, St. Catherine's School student Emmitt Penniston and Breakfast for Learning's Atlantic region coordinator, Beverley Mahon. Today PCCC announced a gift of $919,840 to Breakfast for Learning to support school nutrition programs across Atlantic Canada. (CNW Group/President's Choice Children's Charity)". Image available at: http://photos.newswire.ca/images/download/20131024_C6853_PHOTO_EN_32513.jpg
SOURCE: President's Choice Children's Charity
For further information:
For more information or to schedule an interview:
Loblaw Public Relations on behalf of President's Choice® Children's Charity:
Director, Corporate Affairs, Loblaw Atlantic
902 802-8687 firstname.lastname@example.org
(902) 443-1410 email@example.com