President's Choice® Children's Charity gifts more than $500K to Children's Rehabilitation Foundation™ and Breakfast for Learning

WINNIPEG, Nov. 7, 2013 /CNW/ - President's Choice® Children's Charity announced more than $500K in funding this week to two Manitoba charities -- Children's Rehabilitation Foundation™ and Breakfast for Learning. The funding will provide healthy meals and snacks for more than 9,200 kids each day during the 2013/2014 school year, including 15 Aboriginal school programs, as well as help families whose children have physical or developmental disabilities.

The gift ceremonies took place on Tuesday, November 5 and Thursday, November 7 at the Children's Rehabilitation Foundation and Niji Mahkwa School, respectfully, located in Winnipeg in an enthusiastic atmosphere, in the presence of students and teachers, as well as Real Canadian Superstore® and Extra Foods® employees and friends of the Children's Rehabilitation Foundation™ and Breakfast for Learning.

The gift presentations were made by President's Choice® Children's Charity's Executive Director, Peggy Hornell.

"President's Choice® Children's Charity is committed to helping kids do anything. Through our grants for disability and donations to programs that fight childhood hunger, we want to help as many children as possible - helping Canadian children live life well."

Christine Schollenberg, Executive Director, Children's Rehabilitation Foundation attended the ceremony on Tuesday to accept the $250,000 gift on behalf of the charity.

"We are delighted to have this partnership with President's Choice Children's Charity and are honored that they support our mission. One hundred percent of this grant will be used to specialized purchase equipment for Manitoba's children living with disabilities and special needs, such as wheelchairs, communication devices and modified bikes. Thanks to President's Choice® Children's Charity, these children will have the necessary tools to grow to their fullest potential."

Daniella DeMare, Provincial Coordinator was present at the ceremony on Thursday to accept the $239,560 gift on behalf of Breakfast for Learning.

"Children who are well fed learn better and have an improved chance of success in school. President's Choice Children's Charity's generous support will allow us to feed thousands of children through school nutrition programs across Manitoba."

Additional funding was also given to Boys and Girls Club of Canada for after-school healthy snacks and nutritional education for Clubs across the province.

Following both gift ceremonies the special guests, friends, students and teachers of Children's Rehabilitation Foundation and Breakfast for Learning were treated to a healthy President's Choice® snacks before returning to their busy day.

One hundred per cent of funds raised for President's Choice® Children's Charity by Loblaw banner stores like Your Independent GrocerTM, Real Canadian Superstore®, Real Canadian Wholesale Club®, Extra Foods® and nofrills® go directly to helping kids in communities across Manitoba. In 2012, the Charity awarded $13 million, supporting more than 283,000 children across Canada.

Make a Positive Difference in the Community is one of the five corporate social responsibility principles that shape the way Loblaw conducts business. Fundraising initiatives in support of President's Choice® Children's Charity is just one example of how Loblaw banner stores continue to be active in communities on national, regional and local levels.

About President's Choice® Children's Charity

President's Choice® Children's Charity is committed to helping children across Canada, with a focus on supporting children with disabilities and fighting childhood hunger. The cost of administration and operations of the Charity is funded by Loblaw Companies Limited, ensuring that 100 per cent of every dollar donated goes to helping kids and their families. The Charity offers funding across Canada and dollars are granted in the region in which they are raised. Since 1989, the Charity has awarded more than $86 million, supporting more than 1.3 million children. For more information on the President's Choice® Children's Charity or to donate online, visit pc.ca/charity.

About Loblaw Companies Limited (TSX: L)

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 134,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points and PC Plus™ loyalty program.

Image with caption: "President's Choice Children's Charity presents $260K to Breakfast for Learning to fight childhood hunger in Manitoba. (CNW Group/President's Choice Children's Charity)". Image available at: http://photos.newswire.ca/images/download/20131107_C5143_PHOTO_EN_33106.jpg

SOURCE: President's Choice Children's Charity

For further information:

For more information or to schedule an interview:
Loblaw Public Relations on behalf of President's Choice® Children's Charity

pr@loblaw.ca or (905) 459-2500

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President's Choice Children's Charity

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