BEIJING, Nov. 23, 2013 /CNW/ - A Canadian technology company's
revolutionary customer-engagement tool is finding highly-interested
audiences with some of Asia's leading companies.
TicTalking was one of a small handful of companies invited to join
British Columbia Premier Christy Clark's trade mission to Asia this
TicTalking is a platform that brings customer conversations back to a
company's website. According to TicTalking CEO Peter Nieforth, the
corporate website is where customer engagement should happen.
"Companies lose control of their brands and customers when they export
their conversations to social networks like Facebook, LinkedIn, or
Google+," Nieforth said. "TicTalking deployed on your corporate site
lets you control your brand's conversations, discover your customers'
interests, and own the data and analytics that result."
The 'TIC' in TicTalking stands for 'Things In Common'. Proprietary
software analyzes customer conversations to extract deep information
about motivations, preferences, and interests.
L'Avion is a leading private health management company in China that
specializes in medical tourism for wealthy clients. Recognizing the
need to learn more about their customers through conversation and
engagement, L'Avion Chairman Shao Hui was intrigued by TicTalking's
"We don't want to make the same mistakes that North American companies
are making," Shao said. "I want to learn more about my customers
directly through my company website. I don't want to send them
elsewhere to talk and engage."
Nieforth says that TicTalking's system is built around providing a
tangible return on investment for a company's customer engagement.
With a list of clients that includes several multinational firms,
TicTalking is on an aggressive growth curve, and Asia is a key market.
Chinese companies are wary of following the footsteps of North American
enterprises that continue to give away their customer data to external
social networks, Nieforth explained.
"I see a huge opportunity for companies in China to be smart about their
customer community engagement," said Nieforth. "They don't want to get
trapped in the 'circle of stupidity' that has handcuffed American
brands, and the CEOs I've been talking to on this trip are excited by
what TicTalking offers."
More on TicTalking can be found at www.circleofstupidity.com.
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