Place Bell is the new amphitheatre in Laval sports and cultural complex

  • Partnering with evenko, Bell will deploy new broadband network to create a technology showcase

LAVAL, QC, Feb. 13, 2012 /CNW Telbec/ - Bell announced today that it has obtained the naming rights for the new amphitheatre in the sports and cultural complex in Laval. The venue will now be called Place Bell.

The agreement between Bell and evenko, which is responsible for managing and programming events at the amphitheatre, will enable Bell to offer the public a compelling entertainment experience using the latest fibre-based Bell Fibe technology. It also underlines Bell's commitment to the Laval community alongside evenko, Bell's partner in the Montréal Canadiens, the Bell Centre and the Bell Sports Complex in Brossard.

"Bell is Québec's communications leader, and it seemed natural to us that we should work again with evenko to offer the residents of Laval and the northern periphery a sports and entertainment venue featuring the latest broadband technology," said Martine Turcotte, Bell's Vice Chair, Québec. "Place Bell will be equipped with Bell Fibe, able to accommodate events requiring the absolute latest technology and becoming a tech showcase for Laval."

The Fibe network, exclusive to Bell, makes it possible to deploy broadband fibre throughout Place Bell and provide a spectacular experience to fans at sports and entertainment events.

For more information about Place Bell, visit NewsBell.ca.

About Bell
Bell is Canada's largest communications company, providing consumers and business with solutions to all their communications needs: Bell Mobility wireless, high-speed Bell Internet, Bell Satellite TV and Bell Fibe TV, Bell Home Phone local and long distance, and Bell Business Markets IP-broadband and information and communications technology (ICT) services. Bell Media is Canada's premier multimedia company with leading assets in television, radio and digital media, including CTV, Canada's #1 television network, and the country's most-watched specialty channels. Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For Bell products and services, please visit Bell.ca. For BCE corporate information, please visit BCE.ca.

The Bell Mental Health Initiative is a multi-year charitable program that promotes mental health across Canada via the Bell Let's Talk anti-stigma campaign and support for community care, research and workplace best practices. To learn more, please visit Bell.ca/LetsTalk.

SOURCE BELL CANADA

For further information:

Marie-Ève Francoeur
Bell Media Relations
514 391-5263
marie-eve.francoeur@bell.ca
@Bell_News

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