Pelmorex Media Inc. appoints new managing director to El Tiempo Previsto, S.L.U., Spain's leading digital weather information service

OAKVILLE, ON, March 7, 2013 /CNW/ - Pelmorex Media Inc., parent company of The Weather Network, MétéoMédia and Travelers Network, announced today the appointment of Susana Rodriguez Urgel to the position of Managing Director for its Spanish operations, El Tiempo Previsto, S.L.U. Rodriguez Urgel brings 17 years of experience as a results-oriented leader to the recently acquired company, Spain's leading multi-platform weather information provider.

Based in Madrid, El Tiempo meets the weather information needs of the Spanish population through its leading digital services, which continue to be ranked as the highest consumer weather sources by ComScore. The success of its website, eltiempo.es, launched in 2008, led to the development of popular applications for mobile devices shortly thereafter.

"We are thrilled to have Susana leading our business in Spain," said Pierre Morrissette, Chairman and CEO of Pelmorex Media Inc.  "Her strengths in strategic planning combined with her digital and mobile experience will allow us to continue our trajectory as Spain's dominant source for weather-related information."

In her career, Rodriguez Urgel has gathered industry experience in advertising, telecom, internet and media. She successfully developed large interactive businesses, such as Telefonica's digital Yellow Pages, and launched start-ups Keppunto.com, Rinpay.com and her own digital advertising agency, Capitan Aston. Most recently, she led the Internet, Mobile Entertainment and e-Commerce business units at Telefonica where she launched numerous products under the Moviestar brand.

Since acquiring El Tiempo in the second half of 2012, Pelmorex has been dedicated to growing the business and investing in the Spanish market, including active recruitment to grow the team at its Madrid headquarters.

"El Tiempo is a very important investment for Pelmorex and, as such, we're committed to building the best local team to maintain the company's market-leading status," said Morrisette.

About Pelmorex Media Inc.

Founded in 1989 by CEO and controlling shareholder Pierre Morrissette, Pelmorex Media Inc. is the parent company of The Weather Network, MétéoMédia, Travelers Network and Réseau Voyageurs. In July 2012, Pelmorex added El Tiempo to its lineup, Spain's leading multi-platform weather-related information service.  The California-based Beat The Traffic service was acquired in September 2012 to complement Travelers Network, a service dedicated to routing users from point A to B, around the corner or around the globe, via all modes of transportation.  Pelmorex is a leader in meeting the information needs of consumers with invaluable content, ease of accessibility, overall quality and a compelling experience on all platforms and also in meeting the weather information needs of commercial and government clients whose success relies on accurate and reliable weather related information.   The Weather Network and its French counterpart, MétéoMédia, rank among the most frequently consulted services in Canada and are market leaders in the multi-platform digital market including, web, smartphones and tablets.

SOURCE: Pelmorex Media Inc.

For further information:

Stuart Terry
High Road Communications
Stuart.terry@highroad.com
416-644-1376


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