OAKVILLE, ON, Sept. 11, 2012 /CNW/ - Pelmorex Media Inc., parent company
of The Weather Network and MétéoMédia, announced today that it has
acquired Beat The Traffic. Based in Santa Clara, California, Beat The
Traffic is a leading provider of vehicle traffic reporting solutions
for broadcast media and consumers. The acquisition enhances Pelmorex
Media's traffic and traveler-related information and paves the way for
the company's upcoming launch of Travelers Network in late October.
"It's an exciting day for Pelmorex Media as we launch our traveler
information service and add key resources to our Travelers Network
team," said Pierre Morrissette, Chairman and CEO of Pelmorex Media Inc.
"The expansion of our services demonstrates our continued commitment to
providing consumers with detailed, real-time information that they've
come to expect from us over the past 23 years and reinforces our
position as a leading multi-platform media service."
The acquisition of Beat The Traffic gives Pelmorex Media a significant
boost to its expertise for the traveler information category and access
to technology and patents that will enhance the services provided by
Travelers Network. Beat The Traffic is a very popular service utilized
by many media clients in North America and abroad. "We are anxious to
add to this significant international customer base as we invest
further in product and market development initiatives," continued Mr.
"We are very excited to join the Pelmorex family; Pelmorex is an
innovator and leader in weather and traveler-related information
services. Its vision of helping consumers' plan for anything aligns
perfectly with the tools and technology that Beat The Traffic consumers
depend on," said Andre Gueziec, founder of Beat The Traffic.
"Personally, I am very excited to be joining Travelers Network in the
new position of Director, Research and Development, and to work
together to enhance existing services and develop innovative solutions
for the travelers market."
Travelers Network will continue to invest in and grow the existing Beat
The Traffic technology and consumer base while establishing its
Canadian service which will initially launch as a website (www.travelersnetwork.com) and iPhone application providing real-time traffic and routing
information for all Canadians in both official languages. Travelers
Network will have a dedicated team of travel experts for the Greater
Toronto Area reviewing, validating and updating all traffic and travel
data in real time, providing the most up to date information. Pelmorex
Media then plans to roll out dedicated traffic desks to more cities
across North America over time. Additional smartphone and tablet
applications will also be introduced to provide broad market access.
"Launching traveler-related services is a natural extension for us and
it complements the highly successful weather-related services provided
by The Weather Network and MétéoMédia," said Mark Thompson, Managing
Director, Travelers Network. Mr. Thompson continued, "Our aim is to
help consumers get from Point A to B, whether it's around the corner or
around the globe for all modes of travel. No other single provider
offers this type of service."
Travelers Network will be established as its own division, but will also
work in tandem with The Weather Network and MétéoMédia to provide
updated travel-related information for all of their platforms.
As a leading-edge media company, Pelmorex Media continues to grow its
breadth of services available to consumers and partners. Through
actively listening and adapting to needs, Pelmorex Media is continuing
to stay ahead of the curve and asserting its position as a go-to
provider for weather and traveler information services.
About Pelmorex Media Inc.
Founded in 1989, Pelmorex Media Inc. is the parent company of The
Weather Network, MétéoMédia, Travelers Network and Réseau Voyageurs. In
July 2012, Pelmorex added Eltiempo to its lineup, Spain's leading
multi-platform weather-related information service. The
California-based Beat The Traffic service was acquired in September
2012 to complement Travelers Network, a service dedicated to routing
users from point A to B, around the corner or around the globe, via all
modes of transportation. Pelmorex is a leader in meeting the
information needs of consumers with invaluable content, ease of
accessibility, overall quality and a compelling experience on all
platforms and also in meeting the weather information needs of
commercial and government clients whose success relies on accurate and
reliable weather related information. The Weather Network and its
French counterpart, MétéoMédia are among the top media brands in Canada
and market leaders in the multi-platform digital market including, web,
smartphones and tablets. The Weather Network and MétéoMédia television
services are in every home via cable, satellite and telco distributors
and rank among Canada's most frequently consulted services. Pelmorex
has also been licensed to operate Canada's National Alerting
Aggregation and Dissemination System (NAADS) which aggregates and
distributes emergency alerts issued by all authorized government
jurisdictions; alerts are made available to the public via broadcasters
and distributors as well as via the internet and mobile devices.
Pelmorex Media Inc. has been named one of Canada's 50 Best Managed
Companies for seven consecutive years and is one of Greater Toronto's
Top Employers for 2012.
SOURCE: Pelmorex Media Inc.
For further information:
or to schedule an interview, please contact:
Corporate Communications Specialist, The Weather Network
905.829.1159 ext. 1358
High Road Communications, for The Weather Network