TORONTO, Sept. 19, 2012 /CNW/ - Every year, thousands of dogs find
themselves living in animal shelters. While some shelter dogs are
lucky enough to find new forever families, there are countless others
that continue to live in shelters without their own beds, toys and
It's for those loveable dogs that the makers of PEDIGREE® are bringing back the PEDIGREE ADOPTION DRIVE® campaign for a fifth consecutive year, and between 2008 and the end of
2012, will have donated more than $1 million CDN to animal shelters
across Canada, through the campaign.
For the fifth anniversary, the makers of PEDIGREE® have partnered with 30 Canadian animal shelters, platinum selling, Juno
Award-winning, Canadian pop music icon and producer Shawn Desman and Olympic gold medalists Team Kevin Martin to help shelter animals, in the care of shelters, have a second chance
at finding loving homes. The campaign aims to show that shelter dogs
are good dogs, and enable and empower Canadians to help them by
adopting, donating and volunteering.
"There are just too many dogs across Canada without a best friend to
love them back," said Desman. "Animal shelters are the cornerstone to
helping these homeless dogs find loving and caring families, and I'm
thrilled to be a part of the 2012 PEDIGREE ADOPTION DRIVE® campaign to help raise awareness for the importance of dog adoption."
During the 2012 PEDIGREE ADOPTION DRIVE® campaign, the makers of PEDIGREE® will donate a portion of the proceeds, up to $150,000 CDN in 2012, from
the sale of specially-marked PEDIGREE® dry food for dogs to 30 Canadian partner animal shelters.
"Canadians are dog lovers and, through this year's buy a bag, help
shelter dogs, PEDIGREE ADOPTION DRIVE® campaign, they can play a role in helping love other less-fortunate
dogs," said Eric Shelson, Brand Leader, PEDIGREE®, Mars Canada Inc. "Thousands of dogs depend on animal shelters to
provide them with a safe environment while they wait for a new family
to adopt them. By donating a portion of the proceeds from the sale of
each bag of specially-marked PEDIGREE® dry food for dogs, we are helping our partner animal shelters continue
to provide a comfortable environment for homeless animals."
To learn more about the 2012 PEDIGREE ADOPTION DRIVE® campaign including how to help shelter dogs, please visit www.mypedigree.ca/adoption. You can also join the conversation at www.facebook.com/pedigreecanada.
About the PEDIGREE ADOPTION DRIVE® Campaign
The makers of PEDIGREE® have launched the fifth annual PEDIGREE ADOPTION DRIVE® campaign to show that shelter dogs are good dogs, and enable and
empower Canadians to help them by adopting, volunteering and donating.
Since its inception in 2008 the PEDIGREE ADOPTION DRIVE® campaign has raised $875,000 CDN, and with the commitment to donate an
additional maximum of $150,000 in 2012, the PEDIGREE ADOPTION DRIVE® campaign will have raised $1,025,000 CDN to help shelter dogs, in the
care of shelters, find loving homes. The 30 PEDIGREE® partner shelters may use the donation for the items they require most
in their own shelter, including medical needs, food, blankets, toys and
About the PEDIGREE® brand
PEDIGREE® is the number one brand of dog food in the world offering a wide
variety of products for different dog life stages. As an innovative
market leader, the makers of PEDIGREE® are at the forefront of dog nutrition and understand dog owner needs by
providing a range of innovative food products and resources. PEDIGREE® products are available at grocery, pet specialty and mass merchandise
For more information on the PEDIGREE® brand, please visit www.mypedigree.ca.
® Registered Trademarks. © Mars Canada Inc., 2012. All rights reserved.
Image with caption: "The PEDIGREE ADOPTION DRIVE campaign (CNW Group/PEDIGREE ADOPTION DRIVE)". Image available at: http://photos.newswire.ca/images/download/20120919_C7618_PHOTO_EN_18060.jpg
Image with caption: "Platinum selling, Juno Award-winning pop music icon and producer Shawn Desman joined forces with the makers of PEDIGREE® to launch the fifth annual PEDIGREE ADOPTION DRIVE® campaign Wednesday, September 19, 2012. Pictured here: Shawn Desman and Barney, a one year old Pyrenees, at Yonge-Dundas Square, Toronto, ON. Additional photos available upon request. ®Registered Trademarks. © Mars Canada Inc., 2012. All rights reserved. (CNW Group/PEDIGREE ADOPTION DRIVE)". Image available at: http://photos.newswire.ca/images/download/20120919_C7618_PHOTO_EN_18145.jpg
PDF available at: http://stream1.newswire.ca/media/2012/09/19/20120919_C7618_DOC_EN_18067.pdf
PDF available at: http://stream1.newswire.ca/media/2012/09/19/20120919_C7618_DOC_EN_18068.pdf
SOURCE: PEDIGREE ADOPTION DRIVE
For further information:
For more information, including interviews with PEDIGREE® and shelter representatives, please contact: