EDMONTON, June 6, 2012 /CNW/ - The PCL family of companies is pleased to
announce the launch of the new PCL.com.
"We set out to build PCL.com with a goal to create an externally focused site that is clean and
crisp, a site that would position PCL as an international,
client-focused solution provider," said Shaun Yancey, senior vice
president of PCL's US operations. "We also wanted our site to make
applying for a career at PCL easy and efficient, and to link our social
media platforms. The new PCL.com has exceeded our expectations."
PCL worked with digital technology company Northridge to create the
website. The comprehensive process began with interviews conducted with
clients, subcontractors, suppliers, and post secondary institutions
before the design work was done, to determine the needs of PCL.com users. The website was constructed based on feedback from these users,
with the goal of making it intuitive and easy to navigate. Hundreds of
people worked on the project, and all PCL districts provided input and
"We want our website to help our clients make informed decisions about
construction services," said Darcy Belanger, manager of digital
communications for the PCL family of companies. "With the help of our
consultant, Northridge, I believe we've developed a site that
accomplishes this goal in addition to giving job seekers and the public
a way to stay connected with our organization."
A number of sophisticated technical functions make the site particularly
user-friendly. PCL.com delivers content based on a user's location, so
the feature stories and projects displayed are specific to the
geographic region. The new site allows clients to view a portfolio
containing over 500 detailed project profiles. It also integrates
social media channels including Twitter and YouTube, as part of PCL's
overarching digital communications strategy.
About the PCL family of companies
PCL is a group of independent construction companies that carries out
work across Canada, the United States, the Caribbean, and in Australia.
These diverse operations in the civil infrastructure, heavy
industrial, and buildings markets are supported by a strategic presence
in 31 major centers. Together, these companies have an annual
construction volume of more than $6 billion, making PCL the largest
contracting organization in Canada and one of the largest in the United
States. Watch us build at www.pcl.com.
SOURCE PCL family of companies
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Manager, Media Relations
PCL family of companies