PC Financial® Mastercard® launches exclusive new travel service

Customers can now enjoy an exclusive benefit while earning double the regular PC® points on travel services

TORONTO, Sept. 23, 2014 /CNW/ - President's Choice Financial® MasterCard® today announced it has launched PC™ travel services, an exclusive travel benefit for cardholders only. This premium service offers cardholders an extensive range of travel options at competitive prices, while also allowing them to earn double the regular PC® points.

PC Financial MasterCard customers are invited to access this premium service online, at www.pctravel.ca or through the PC™ travel services call centre - where a knowledgeable travel expert can help book travel needs including flights, hotels, car rentals and more.

"Our customers are some of the most loyal out there, so we're always looking for new ways to recognize and reward that behaviour. With PC travel services, customers will have a simple and better experience when booking their next holiday or travel adventure," said Barry Columb, President of PC Bank. "Even better, they will earn double the regular PC points on all travel purchases. Now that's just good banking!"

Win the trip of a lifetime!

To celebrate its launch, PC™ travel services is offering Canadians an opportunity to win the travel package of a lifetime. Cardholders who book a trip between September 15 and October 31, 2014 with their PC Financial MasterCard are eligible to win a grand prize trip worth up to $20,000 or one of five secondary trips worth up to $5,000. Visit pcfinancial.ca/pctravelcontest for full details.

To learn more about PC travel services, please visit www.pctravel.ca

For more information about President's Choice Financial® MasterCard®, including pavilion locations, please visit: www.pcfinancial.ca/english/credit-cards/pc-credit-cards

President's Choice Financial

President's Choice Financial® services are a unique financial service offering designed by Loblaw Companies Limited. President's Choice Bank provides the President's Choice Financial® MasterCard®, while the direct banking division of CIBC provides banking services. For more information visit www.pcfinancial.ca or follow us on Facebook, Twitter @pcfinancial  and YouTube

About Loblaw Companies Limited (TSX: L)

Loblaw Companies Limited is Canada's food and pharmacy leader, the nation's largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, banking, and wireless mobile products and services. With more than 2,300 corporate, franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ approximately 192,000 full- and part-time employees, making it one of Canada's largest private sector employers. Loblaw's purpose - Live Life Well - puts first the needs and well-being of Canadians who make one billion transactions annually in the companies' stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,050 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at more than 1,250 Shoppers Drug Mart® and Pharmaprix® locations and more than 500 Loblaw locations; PC Financial® no-fee banking; affordable Joe Fresh® fashion and family apparel; and three of Canada's top consumer brands in Life Brand®, no name® and President's Choice®. Through the PC Plus™ and Shoppers Optimum® loyalty programs, more than one in every three Canadians are rewarded for shopping with the companies.

SOURCE: President's Choice Financial

For further information: For interview requests, please contact: Michelle Reidel, President's Choice Financial, 416-204-2600, ext. 411029, Mobile: 647-309-3925, Michelle.Reidel@pcbank.ca; Joanne D'Souza, Argyle Communications, 416.968.7311 ext. 236, jdsouza@argylecommunications.com

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