PayWith responds to launch of Apple Pay

"Apple's announcement verifies our strategy is solid"

TORONTO and VANCOUVER, Sept. 15, 2014 /CNW/ - PayWith Worldwide, a Vancouver-based mobile payments, rewards, and marketing company, today responded to Apple Inc.'s September 9 announcement about the launch of Apple Pay, a mobile payment platform available on the new NFC-enabled iPhone 6.

"PayWith has built a rewards, loyalty and gifting platform based on its belief all smart phones would eventually be enabled with near field communication (NFC) to deliver a secure, fast and convenient way for consumers to transact with merchants," says PayWith CEO David Strebinger.

"Virtually every manufacturer except Apple has been incorporating NFC into their smart phones for quite some time.  Apple's announcement that the iPhone 6 is NFC enabled vindicates our business strategy."

PayWith believes Apple's marketing influence will accelerate development of the mobile payments industry and that Apple Pay will help pave the way for mobile payment options, including PayWith rewards cards (mCards) which are custom branded by our clients. 

In the near future consumers with the new iPhone 6 will be able to use the device as a secure digital wallet for a wide range of credit cards, including private label or custom branded cards such as PayWith reward cards.

The increased adoption of mobile payments that Apple is now spurring, will mean more merchants and consumers will be discovering the benefits of using PayWith reward cards, says Strebinger.

"It will certainly help position PayWith as the most rewarding way to pay.  Only PayWith offers merchants a proprietary rewards, gifting and social media platform that consumers can universally enjoy."  

PayWith is committed to universal access for all merchants and consumers. The PayWith App and PayWith rewards cards run securely on all smart phones and with any merchant point-of-sale system or credit card authorization terminal across North America.  By early 2015, PayWith will be offering "tap-to-pay" on all NFC-enabled smart phones.

About PayWith

PayWith Worldwide is a Canadian-based mobile payments, rewards and marketing company set on changing the way merchants and consumers connect, communicate and transact. Our mission is to make Canada the world leader in mobile payment adoption by developing and providing merchants with innovative technology that is secure and easy to use. PayWith's mobile payment solutions uniquely merge ecommerce and customer loyalty and rewards programs with marketing analytics to help merchants grow their businesses. Our leadership team consists of entrepreneurs, software developers, and trailblazers from the worlds of marketing, technology, commerce, sports and hospitality.

The PayWith App is a powerful, easy-to-use tool that securely enables in-store transactions with any smart phone, allowing merchants to decrease their costs of interchange and increase their ability to track and reward customers. The PayWith App was named the "Best Mobile Payments and Rewards Program" in Canada at the 2014 PX Prepaid & Payments Awards.

SOURCE: PayWith Worldwide Inc.

For further information: For further information, visuals, or interviews, please contact: Robert MacLean, Public Affairs, PayWith Worldwide, (403) 589-3631, robert.maclean@me.com

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