TORONTO, July 22, 2013 /CNW/ - The Exchange Lab, today announced that
Paula Gignac, a 2012 inductee to The Canadian Marketing Hall Of Legends
and 17-year veteran of the Digital Marketing industry in Canada, will
act as its new Global Chief Marketing Officer.
Gignac, who is acknowledged throughout the Canadian industry not only as
a prominent "go-to" expert and thought-leader on Digital Sales +
Marketing, but also as an entrepreneur and mentor capable of building
high-performing teams and break-through Digital businesses, joins The
Exchange Lab's deep and dynamic team of senior managers who have
already guided the company to profitability, and a 300% growth in
revenue over just the past year.
Gignac, whose previous work includes a recent eight years as President
of IAB Canada, plus seven years as VP of Rogers Women's Group Of
Websites -- is an award-winning author of Digital Marketing programs
for clients as diverse as AirMiles, GlaxoSmithKline, Ford, Parmalat,
Procter + Gamble and Hershey. She is also a global leader in education
about all things Digital, with recent engagements across Canada, and in
Kuwait and Qatar in the Middle East.
Gignac will report to James Aitken, The Exchange Lab's Global CEO, who
has himself been at the forefront of a number of developments in
Digital advertising over the past 15 years, including his involvement
with the start-up and IPO of Avenue-A (inventors of the 1x1 pixel and
attribution model still in use today), MediaBrokers Ad Network and
Atlas DMT (both later acquired by Microsoft, with Atlas most recently
acquired by Facebook).
"Paula's strengths and personal brand mirrors so much of what The
Exchange Lab does and stands for, we think it's a really amazing fit,"
says Aitken. "For example, Paula is known throughout the Digital
industry for her unbiased thought-leadership and unremitting focus on
both finding out and communicating what works for clients, which
dovetails perfectly with The Exchange Lab's media-agnostic and
results-driven approach to empowering advertisers through applied
advertising science. She's also highly-respected for baking
problem-solving and innovative solutions into all of the businesses she
builds, which echoes what the team does here, in both interpreting and
immediately optimizing campaigns based on the data that we leverage in
both local and global markets, so that clients can directly and quickly
benefit from not only our leading-edge technology, but also the deep
marketing expertise of our collective Exchange Lab team."
In the new role (effective immediately), Gignac will be responsible for
defining and leading the company's global marketing objectives and
strategy, while working hand in hand with both global and country
general managers and marketing teams to localize and implement it. She
will also act as a Global evangelist for The Exchange Lab as it
launches new facets of its business and expands into new markets.
Founded in 2007 in the UK, The Exchange Lab has offices in the UK,
Canada, the US and Istanbul, and serves more than 250 clients across 29
markets worldwide. Its exclusive, multi-platform and multi-market
access approach -- in combination with its data- and experience-driven
campaign analysis and optimization -- allows The Exchange Lab to help
agencies and advertisers achieve success in more cost-effective and
efficient ways than any other company in the Programmatic Buying arena.
SOURCE: The Exchange Lab
For further information:
Paula Gignac, Tel: 416-845-6994. For more information on The Exchange Lab, visit www.theexchangelab.com.