MONTREAL, QC and PARIS, France, Jan. 11, 2012 /CNW Telbec/ - PARTA
Dialogue Inc. (TSXV: PAD), experts in Social Campaign Optimization and Social Learning, announce
the official Beta phase launch of their e-Value social media analytics
tool with several major Canadian brands as testers and evaluators of
e-Value™ is a software as a service tool designed to calculate the
cost-efficiency of corporate social media campaigns by comparing
natural (earned) engagement behavior of online communities against the
paid promotion and management efforts deployed by companies to build
these followings. It is a critical starting point that will allow brand
managers to establish ROI for social media spending, a major ask from
top marketing management in 2012. As of today, over 1000 brands have
their e-Value™ benchmarked.
Testing the service in Beta mode are three leading Canadian brands which
have made serious inroads into social media marketing. Post Foods
Canada Corp., Van Houtte® Coffee and Koodo Mobile® each represent
sectors of high level social media marketing activity and all boast
online communities of 30 to over 60 thousand followers.
"We welcome these well-loved Canadian brands as early adopters of our
e-Value™ service. With their help, we are on the way to creating a new
industry benchmark that will answer brand managers most pressing
questions," states Parta's CEO, Paul Allard.
More information about e-Value™ analytics can be found at the following
Parta Dialogue offers Social Media and Social Learning solutions to its
clients from offices in Montreal, Paris and Mexico. Many visionary
businesses already employ PARTA's solutions for internal and external
online engagement. Among these are Renault, Orange, Michelin,
Hydro-Québec, Iusacell (Mexico), the Canadian Association of Petroleum
Producers, Nestlé Waters, Crédit Agricole, and Fondaction.
PARTA is listed on the TSX Venture Exchange under the symbol PAD. PARTA
has a subsidiary that specializes in Social E-Learning, Edu-Performance
Canada Inc (www.eduperformance.com).
For more information, please visit www.partadialogue.com.
"Neither TSX Venture Exchange nor its Regulation Services Provider (as
that term is defined in the policies of the TSX Venture Exchange)
accepts responsibility for the adequacy or accuracy of this release."
SOURCE PARTA DIALOGUE INC.
For further information:
Paul Allard, President & CEO
Parta Dialogue Inc.
+1 (450) 466 - 7275 ext 35
President Edu-Performance Inc.
VP Marketing PARTA Dialogue
+1 (450) 466 - 7275 ext 23