Parta corporate update

TSXV: PAD

MONTREAL, July 13, 2012 /CNW Telbec/ - Parta Dialogue (TSXV: PAD), experts in Social Campaign Optimization and Social Learning, announces to have completed the amalgamation of its subsidiaries Alternative Media Initiative Inc. ("AMI") and IPEXCO Inc. ("IPEXCO") and its inactive wholly-owned subsidiaries Alternative Channel TV Inc. and Rethos Inc., the whole as disclosed in Parta's press release dated June 15, 2012. Under the Amalgamation Agreement, the minority shareholders of AMI and Ipexco received 49,331 common shares of Parta in the aggregate. The wholly-owned subsidiary of Parta resulting from the amalgamation will pursue the activities of its active amalgamating subsidiaries under the name Engagement Labs Agency Inc. effective immediately.

About PARTA

PARTA offers Social Media and Social Learning solutions to its clients from offices in Montreal, Paris and Mexico and is the developer of leading eValue™ Social Media ROI Suitewww.evaluesuite.com

Many visionary businesses already employ PARTA's solutions for internal and external online engagement. Among these are Renault, Orange, Michelin, Hydro-Québec, Iusacell (Mexico), Dassault Systems, Nestlé Waters and Crédit Agricole. www.partadialogue.com

PARTA is listed on the TSX Venture Exchange under the symbol PAD and operates through two subsidiaries:

#engagementlabs, an all-digital agency offering a targeted range of social strategies, customized engagement platforms and analytic tools to measure performance and ROI totally focused on social engagement & optimization: www.engagementlabs.com.

edu-performance, totally focused on internal engagement and productivity, Edu-Performance offers customized Social Learning and online training solutions: www.eduperformance.com.

Other Information

The TSX Venture Exchange Inc. has neither approved nor disapproved the contents of this press release.

"Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release."


SOURCE PARTA DIALOGUE INC.

For further information:

Paul Allard, President & CEO
Parta Dialogue Inc.
+1 (514) 831-4245
paul.allard@partadialogue.com

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PARTA DIALOGUE INC.

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