Panera Bread confirms its commitment to empowering and educating Canadians on smart eating
TORONTO, Sept. 12, 2012 /CNW/ - Panera Bread has announced that it will
post calorie information on all Panera Bread bakery-cafe menu boards in
its Canadian locations starting on September 12, 2012. This will make
Panera Bread one of the first restaurants to voluntarily post calorie
information on menu boards in Canada.
"We are pleased to further our commitment in Canada by being one of the
first restaurants to provide this level of transparency to customers,"
said Scott Davis, Panera Bread Company's Executive Vice President and
Chief Concept Officer. "It comes from our commitment to providing
nutrition information and wholesome foods our customers can trust."
Panera Bread first opened its doors to Canadians in 2008 and has since
expanded to six locations in the GTA including Square One in
Mississauga, Richmond Hill, Thornhill, Downtown Toronto, Oakville and
Sherway Gardens. This menu labeling effort is part of Panera's
long-standing dedication to providing customers with nutritious choices
and the information to make wise decisions for themselves. As the first
restaurant to post calorie information in all of its cafes in the
United States as of January 2011 and one of the first to do so in
Canada as of September 2012, Panera Bread has become an industry leader
in menu transparency.
"When we introduced our new menu boards in the States, customers
responded very favorably," Davis said. "They tend to gravitate towards
options that allow them to customize their meals such as our You Pick
Two® menu option where they can pair smaller portions of our soups,
salads or sandwiches to create a meal with fewer calories."
"This whole initiative prompted us to take an even closer look at our
menu offerings," Davis said. "The result was that we improved the
nutritional content and ingredients in several of our menu items. We
view it as a 'win-win' for both our customers and Panera."
In addition to the calorie information on the menu boards, nutrition
information is available at www.paneracatering.ca. Customers can also find more complete nutrition information in all
Panera Bread bakery-cafes by asking an associate to see a nutritional
"Our efforts in this area will continue to evolve," said Davis. "We
support initiatives that promote greater transparency and nutritious
choices for our customers."
About Panera Bread
Panera Bread Company owns and franchises 1,591 bakery-cafes as of June
26, 2012 under the Panera Bread®, Saint Louis Bread Co.®, and Paradise
Bakery & Café® names. Our bakery-cafes are principally located in
suburban, strip mall and regional mall locations. We feature high
quality, reasonably priced food in a warm, inviting, and comfortable
environment. With our identity rooted in handcrafted, fresh-baked,
artisan bread, we are committed to providing great tasting, quality
food that people can trust. Nearly all of our bakery-cafes have a menu
highlighted by antibiotic-free chicken, whole grain bread, and select
organic and all-natural ingredients, with zero grams of artificial
trans fat per serving, which provide flavorful, wholesome offerings.
Our menu includes a wide variety of year-round favorites complemented
by new items introduced seasonally with the goal of creating new
standards in everyday food choices. In neighbourhoods across North
America, our customers enjoy our warm and welcoming environment
featuring comfortable gathering areas, relaxing decor, and free
internet access. Our bakery-cafes routinely donate bread and baked
goods to community organizations in need. Additional information is
available on our website, http://www.panerabread.com.
SOURCE: Panera Bread
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