MONTREAL, Sept. 25, 2012 /CNW Telbec/ - The Palais des congrès de
Montréal and the Board of Trade of Metropolitan Montréal (Board of
Trade) are pleased to announce the signing of a letter of intent with
Fira Barcelona, a leading tradeshow promoter in Europe. The partnership
means the Palais and the Board of Trade will be working with a promoter
of international caliber as they build a program aimed at developing
recurring international fairs and tradeshows benefitting the segments
of excellence of the Québec economy. This letter lays the foundation
for a long-term commitment that will help generate significant spinoffs
through major events that are not currently being hosted in North
America and will serve as a springboard for the city's key industries.
The letter was officially signed in Barcelona on September 21, during
the Montréal à la Mercè cultural and trade mission, in the presence of Helen Fotopoulos, member
of the City of Montréal executive committee responsible for culture,
heritage, design and women's issues. The initial phases of the
partnership will consist of identifying the current events and high
potential projects that will benefit both cities, and drafting a
business plan for the events program mentioned above.
"Fostering this partnership is in line with our strategy of building
alliances, which are essential if you want to remain a world leader and
continue to generate even more economic and intellectual spinoffs for
Montréal and Québec City," states Marc Tremblay, President and CEO of
the Palais des congrès de Montréal. "This agreement will enable us to
maximize our potential to develop tradeshows in Montréal while we
enthusiastically move forward the process of revitalizing the Palais'
business performance we began two years ago."
"For the Board of Trade, this is the first step of a process that may
prove to be very promising for the city's business community. We must
try to seize every opportunity we can to showcase our city's economic
strengths and to maximize the creation of wealth. We are pleased to be
able to build the initial bridges of collaboration with a recognized
international leader in the field of trade shows, Fira Barcelona, and
the Palais des congrès in order to meet a need and allow our city to
compete with the best," stated Michel Leblanc, President and CEO of the
Board of Trade of Metropolitan Montreal.
"We are very pleased with this agreement, which will let us not only
share our experience in trade shows development but also open a major
door to new business opportunities in North America for all of our
european exhibitors", explains Ricard Zapatero, director for
International Business at Fira de Barcelona.
About the Palais des congrès de Montréal
The mission of the Palais des congrès de Montréal is to attract and host
conventions, exhibitions, conferences, meetings and other events. A
public institution with a commercial vocation, the Palais generates
major economic spinoffs for Québec and has contributed proudly for over
28 years to sharing knowledge and enhancing Montréal's international
reputation as a first-rate destination. For more information: www.congresmtl.com.
About the Board of Trade of Metropolitan Montreal
The Board of Trade of Metropolitan Montreal is made up of some 7,000
members. Its mission is to represent the interests of the business
community of Greater Montréal and to provide individuals, merchants,
and local businesses of all sizes with a variety of specialized
services to help them achieve their full potential in terms of
innovation, productivity, and competitiveness. The Board of Trade is
Quebec's leading private economic development organization.
About Fira Barcelona
With 405.000 square meters of exhibition space divided in two venues,
Fira de Barcelona is one of the largest trade shows operators in
Europe. This more than 80 years old institution has a portfolio of 70
trade shows, among them the prestigious Mobile World Congress and the
renowned food show Alimentaria, brings together 35,000 companies and
receives three and a half million visitors. Fifteen of these shows are
international benchmarks ranked among the three leading events in their
speciality in Europe.
SOURCE: Palais des congrès de Montréal
For further information:
Chrystine Loriaux, Adm.A., B.A.A.
Director, Marketing and Communications
Société du Palais des congrès de Montréal
Advisor, Communications and Public Affairs
Société du Palais des congrès de Montréal
Advisor, Media relations
Board of Trade of Metropolitan Montreal
Phone: 514-871-4000, ext. 4015