- Pairs Perfectly Campaign builds momentum, launches second radio ad
VINELAND, ON, May 22, 2014 /CNW/ - Candidates in over 85 ridings so far
have been told by their constituents that they want what consumers in
other provinces already have - private sector wine stores, side by side
with the provincial retailer to bring them better selection and
convenience in a socially responsible way. Today the Wine Council
released its second ad focusing on how a new approach can bring
economic benefit for both the LCBO and the province.
"Provinces like BC have reaped the benefits of its partnership between
the BC LDB and the private sector," said Hillary Dawson, President of
the Wine Council of Ontario. "In fact their partnerships have allowed
them to deliver almost twice the dividend that the LCBO delivers to our
province. Any new government needs to look hard at this approach that
can satisfy both the consumer's calls for socially responsible change
and support Ontario's economic goals."
British Columbia's Liquor Distribution Branch delivers a dividend of
$203 per BC resident to provincial coffers. In the same time period,
the LCBO only delivered $126 per person, the lowest per capita level in
The Pairs Perfectly campaign was launched May 13, 2014 to give consumers
a voice in this election. The radio ads encourage voters to visit the
Pairs Perfectly website www.pairsperfectly.com and sign up to let their local candidates know that they support this
approach to modernizing our wine retailing system. The campaign has a
large presence on Twitter as well through the @pairsperfectly handle.
"Consumers have been clear with us. They know that change is coming, and
they are very certain on how they want it to come," noted Dawson. "They
know that they can have more than the status quo, but in a socially
responsible way. We are pleased to give them a way to ensure their
candidates hear their views."
The radio ads are running in Toronto, Hamilton, London, Kitchener, St.
Catharines and Ottawa for the next few weeks.
Image with caption: "Legacy Wine Shop in Vancouver, British Columbia - Imagine a wine shop like this in Ontario. (CNW Group/Wine Council of Ontario)". Image available at: http://photos.newswire.ca/images/download/20140522_C9456_PHOTO_EN_40629.jpg
Image with caption: "Main "Welcome" page for the www.pairsperfectly.com website launched by the Wine Council of Ontario to increase support for private wine shops.(CNW Group/Wine Council of Ontario)". Image available at: http://photos.newswire.ca/images/download/20140522_C9456_PHOTO_EN_40630.jpg
Audio with caption: "Radio Ad #2 - Private Wine Stores Pair Perfectly with LCBO". Audio available at: http://stream1.newswire.ca/media/2014/05/22/20140522_C9456_AUDIO_EN_40632.mp3
PDF available at: http://stream1.newswire.ca/media/2014/05/22/20140522_C9456_DOC_EN_40631.pdf
SOURCE: Wine Council of Ontario
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