LANGLEY, BC, Feb. 16, 2012 /CNW/ - The new Yokohama AVID Ascend, a
premium all-season tire that incorporates orange oil to improve tread
life and enhance fuel economy, will have one of the longest treadwear
warranties in the industry in Canada, Yokohama Tire (Canada) Inc.
announced here today.
The AVID Ascend is the latest Yokohama tire to incorporate orange oil in
its tread compound and the first replacement market product to receive
the BluEarth designation for environmentally sensitive products from
Yokohama in Canada. The AVID Ascend goes on sale across the country on
March 1, 2012, in three speed ratings and 45 popular sizes.
The new Yokohama AVID Ascend is aimed squarely at the premium touring
tire market, where its unlimited kilometre treadwear warranty will make
it appealing to a broad cross-section of premium tire buyers, said
James de Chavez, marketing manager for Yokohama Canada.
"With a host of the most popular sizes in the 15" to 18" diameter range
and a superior environmental profile, we believe the AVID Ascend will
quickly earn a place in the market with discerning buyers who demand
both performance and economy in a sophisticated touring tire," said de
Using a patented process that infuses the natural and synthetic rubber
of the tire tread compound with the natural oil from orange peels,
Yokohama has created a compound that not only improves tread life and
reduces rolling resistance (for enhanced fuel economy), but also
reduces the use of petroleum in the tire's manufacture. The process
combines oil extracted from orange peels with silica and natural rubber
to form "Super Nano-Power Rubber™" (SNPR). This technology was
initially utilized in Yokohama's innovative and groundbreaking dB Super
The SNPR allows for less petroleum to be used in the manufacturing
process and conserves fuel as it reduces rolling resistance by up to 20
per cent - minimizing the energy wasted (as heat) as the tire rolls
down the road. Yokohama is the first - and only - tire manufacturer in
the world to employ orange oil technology.
Yokohama has also used its orange oil technology to create breakthrough
competition tires currently used in road racing in selected markets
around the world.
The new Yokohama AVID Ascend also features interlocking tapered centre
rib design for improved on-centre feel and stability, cross-supporting
shoulder blocks to enhance handling, cross- and circumferential-grooves
(wet weather performance) as well as adaptive 3D sipes to improve wear
Yokohama Tire (Canada) Inc. markets and distributes a full line of tires
for high performance, passenger car, light truck, and commercial truck
applications, as well as off-the-road tires for mining, forestry and
construction applications. It maintains distribution centers across
Canada to serve more than 700 independent tire dealers and more than
2,000 retail locations.
SOURCE Yokohama Tire (Canada) Inc.
For further information:
James de Chavez
Yokohama Tire (Canada) Inc.
604 546 9656 x1142
MacDonald & Co.
613 966 4969