Le Massif de Charlevoix Inaugurates Final Tourism & Recreation
BAIE-SAINT-PAUL, QC, Sept. 20, 2012 /CNW Telbec/ - Today with the
Premier of Québec, the Honourable Mrs Pauline Marois, in attendance in
her riding of Charlevoix-Côte-de-Beaupré, opening celebrations got
underway at Hôtel La Ferme, a key link in the Massif de Charlevoix
tourism and recreation project. Fulfilling the vision of a four-season
destination deployed between Quebec City and La Malbaie, with strong
guest experience sites in Baie-Saint-Paul and
Petite-Rivière-Saint-François, this new environment serves as the destination's pivotal element.
"With the inauguration of Hôtel La Ferme, Le Massif de Charlevoix has
just passed another milestone. Now that we've come full circle and our
three complementary tourism environments are in operation - the Train,
the Mountain and Hôtel La Ferme - the project is spreading its wings,
ready to soar to its full potential," said Daniel Gauthier, chairman of
the board of directors at Groupe Le Massif, as he addressed the
dignitaries and media representatives gathered for the event taking
place today in Baie-Saint-Paul.
Much More than a Hotel: A Place for Get-Togethers, Sharing and
"At Hôtel La Ferme, we like doing things differently. By setting our
stakes on authentic and original experiences that spotlight the work
and savoir-faire of local artisans, Hôtel La Ferme has reinvented the
lodging concept by positioning itself as a 'terroir hotel'," explained
Richard Germain, general manager of Hôtel La Ferme.
The hotel proposes an unusual design that blends the rural with the
modern. "It is a rare thing to enjoy a contemporary hotel in a setting
like this, close to the cows and sheep. When creating the concept for
Hôtel La Ferme, we wanted to place the emphasis on life in the great
outdoors and the site's agricultural past, yet offer the high standards
of modern comfort and design found in reputed hotels around the globe,"
affirmed Elsa Vincent, project manager for Groupe Le Massif.
Public Installations that Meet the Needs of Local Population
One of Hôtel La Ferme's particularities is that it is much more than a
place to simply rest or restore oneself. With a multifunctional venue
accommodating a wide range of events, a train station and a rail
shuttle between Baie-Saint-Paul and Petite-Rivière-Saint-François that
will be in service in December, Hôtel La Ferme is a genuine crossroads
for culture and tourism for the region's residents and visitors.
Hôtel La Ferme
In operation since late June, Hôtel La Ferme has already been deemed a
resounding success by local and visiting clienteles. With 145 rooms and
lofts fanned out across five distinct pavilions, Hôtel La Ferme
includes a train station, a lively public square, a restaurant
featuring cuisine du marché fare, a café, bar-lounge, multifunctional venue, six meeting rooms, a
spa and a gym.
Le Massif de Charlevoix
Le Massif de Charlevoix is a tourism and recreation destination that unfurls across three
environments in the Charlevoix: The Mountain, Hôtel La Ferme and the Train. Beyond the ski area, the destination is poised to offer a full range
of experiences in tourism - from Québec City to La Malbaie and
Petite-Rivière-Saint-François to Baie-Saint-Paul - by way of a touring
train and a diversified lodging offer, both at the Mountain and at the
hotel complex in Baie-Saint-Paul.
Image with caption: "Mr. Daniel Gauthier, chairman of the board of directors at Groupe Le Massif accompanied by Richard Germain, general manager of the Hôtel La Ferme in front of the guests during the opening celebrations of the Hôtel La Ferme. (CNW Group/Groupe Le Massif Inc.)". Image available at: http://photos.newswire.ca/images/download/20120920_C7932_PHOTO_EN_18193.jpg
SOURCE: Groupe Le Massif Inc.
For further information:
Source and Information:
Sarah M. Matthews, Communications Advisor - Groupe Le Massif Inc.
Tel.: 418 948-1725, ext.: 27 / Cell: 418 932-4023