JUNO Award-winning rockers Arkells give rockin' live performance
TORONTO, June 5, 2014 /CNW/ - Rock out to the sounds of rock 'n' roll
and science at the Ontario Science Centre this summer! The Science of Rock 'N' Roll, a rockin' new exhibition that explores how advances in science and
technology have revolutionized how we make, listen, experience and
share music, opens to the public on June 11, 2014. A special media
preview of the exhibition was held today.
"Science is everywhere. It is often found in unexpected places, which is
why we're thrilled to have The Science of Rock 'N' Roll make its Canadian debut this summer at the Ontario Science Centre,"
said Lesley Lewis, CEO, Ontario Science Centre. "The exhibition will
allow visitors to discover how science and technology have impacted and
influenced the evolution of rock 'n' roll and experience the music they
know and love through a scientific lens."
Canadian rockers Arkells added rock-infused energy to the special media
preview by performing a set of songs from their upcoming album High
Noon, which will be released on August 5, 2014 via Universal Music
Canada, a promotional partner of this exhibition.
"Many different components go into song writing, recording and
performing music, and the evolution of how artists conceive and music
lovers consume, has always been steeped in science and technology,"
said Ivar Hamilton, Vice-President, Catalogue & Sports Music Marketing,
Universal Music Canada. "From computer technology to digital audio,
and from the new generation of heavy grade vinyl to signal processing,
advances in science and technology continue to shape the industry."
The Science of Rock 'N' Roll features seven distinct areas that comprise interactive components,
historical artifacts, informational walls, documentary videos and more.
From art to musical composition, from instruments to sound, and from
careers in rock to the concert experience, The Science of Rock 'N' Roll has something for science and music lovers alike.
The Ontario Science Centre has created an exhibition-specific app to
extend the rock 'n' roll fun to anyone with a computer or smart device.
The newly-minted Rockquations app invites people to discover their inner rock star persona in
augmented reality and share it via social networking channels.
The Science of Rock 'N' Roll opens on June 11, 2014 and runs to October 26, 2014 and is free with
general admission to the Ontario Science Centre. Tickets are on sale
now at www.OntarioScienceCentre.ca/boxoffice/. Visitors may capture video footage of their rock star moments to share
with friends using The Science of Rock 'N' Roll backstage pass, which is available onsite for an additional $2.
In addition, the Science Centre transforms into a musical playground for
grown-ups with ScienceROCKS!, where the 19+ crowd can take in live
performances, engage in thought-provoking presentations, explore The Science of Rock 'N' Roll and enjoy Rolling Stones at the Max on the big screen. Each evening event rocks a different theme, and all
are licensed: July 24, August 21 and September 18, 7 pm to midnight.
Advance tickets are now available for $15 at www.ontariosciencecentre.ca/boxoffice/.
Plug in your amp and put it up to eleven; it's time to rock out at the
Ontario Science Centre!
About the Ontario Science Centre
The Ontario Science Centre delights, informs and challenges the
communities we serve, enriching people's lives and understanding
through engagement with science of local, national and global
relevance. Since 1969, the Ontario Science Centre has welcomed more
than 48 million visitors, with an interactive approach that was the
model for Science Centres around the world. It is the public centre for
innovative thinking and provocative dialogue in science and technology,
aiming to inspire a lifelong journey of curiosity, discovery and action
to create a better future for the planet. Please visit us at OntarioScienceCentre.ca.
About The Science of Rock 'N' Roll
Behind the power and phenomenon of rock and roll lies an entire world
that remains hidden and unseen. How do you explain rock 'n' roll? What
delivers its unique sound? And how do compositions come together that
compel us to hang on to their every note? How has rock 'n' roll
influenced sociocultural and political movements — and vice versa? What
technologies have spurred the development of rock and roll and
conversely, what technological innovations has rock 'n' roll inspired?
All that, and more, is explored in the Science of Rock 'N' Roll. To
learn more, visit www.scienceofrock.com.
About Elevation Productions
The Science of Rock 'N' Roll is an Elevation Productions creation.
Elevation Productions produces world-class blockbuster exhibitions for
the Museum and Science Center community. Their focus is on what the
market demands; working with subjects that have a broad appeal. They
retain world-class designers and curators to provide patrons with an
experience that is second to none.
About Exhibits Development Group (EDG)
EDG is dedicated to the development, production, marketing, and
distribution of traveling museum exhibitions and cultural projects. EDG
also serves as a partner to other exhibition organizers, museums,
foundations, and collection owners in the U.S. and abroad, in the care
and stewardship of their exhibitions and collections. EDG's mission is
to initiate and promote international cultural and intellectual
exchange by bringing high-quality traveling exhibitions of art,
science, and history to broad and diverse audiences. For more
information, please visit www.exhibitsdevelopment.com.
Product Partner: Long & McQuade Musical Instruments
Promotional Partner: Universal Music Canada
The Science of Rock 'N' Roll is organized by Elevation Productions and distributed by Exhibits
For images and video, please visit: www.ontariosciencecentre.ca/Media/ImagesVideo
Social Media Links
Twitter: @OntScienceCtr | #ScienceRocks
SOURCE: Ontario Science Centre
For further information:
Director, Strategic Communications
416-696-3273 | c: 416-668-1967
Media Relations Officer
Media Relations Officer