MONTREAL, May 22, 2013 /CNW Telbec/ - Oboxmedia is excited to announce
its new partnership with Songza, the web and mobile music streaming and
recommendation service. The deal is a natural fit for Oboxmedia, a
digital engagement specialist, and Songza, a hip app that curates music
for every moment. This exciting venture brings together a new
generation of advertising strategists with a hugely popular app where
music isn't a choice, it's a lifestyle enhancement.
Songza's cool factor is catching on. Since last summer, Songza 3.0 and
its signature musical "concierge" service experienced an increase in
traffic of 265.1% in Canada1. Every month, over 2 million unique visitors enjoy Songza's playlists
and this staggering number is increasing. Mostly in the 18 to 34 age
range, the visitors can browse music by activity, moods, genres, and
"Songza's mission is to make the things our users do every day better,"
says VP of Sales Pete Roper. "When we work with brands, we start the
conversation with the same goal: making what their customers and our
users are doing right now better."
This is thrilling for Oboxmedia's young, dynamic sales team who deliver
relevant content in "native advertising" space where the clients reach
users exactly where they consume media. "This new venture reinforces
our music component and our market position," says Christopher Rovny,
VP of marketing and business development. Roper is also a proud partner
of Oboxmedia where he's found his required expertise in capturing the
attention of advertisers. Together, they plan to develop new solutions
for advertisers while ensuring continuous improvement of the Songza
Whether you're working, relaxing or at the gym, Songza plays you the
right music at the right moment. Songza is available on the web at www.songza.com and in the finer app stores.
Oboxmedia - www.oboxmedia.com - is an integrated advertising solution to reach entertainment,
lifestyle, sports, cars and music enthusiasts, both in English and in
French. Through over 60 websites, Oboxmedia targets no less than 10
million Canadian entertainment fans aged between 18 and 44. Focused on
creating digital engagement, Oboxmedia offers access to the heart of
audiences, allowing its clients to reach users exactly where they are
and where they consume media. Brands become central to exclusive
videos, photos, editorials and events in real time, Oboxmedia style, a
style that never fails to attract the perfect audience.
1 ComScore, February 2013.
For further information:
For more information on integration opportunities with Songza in Canada, contact firstname.lastname@example.org or Erick Vadeboncoeur (email@example.com) at +1 (514) 282-5020 X1312